Director, Consumer Strategy & Insights

DIRECTOR, CONSUMER STRATEGY & INSIGHTS
Canvasww
El Segundo, California
Full Time - No Remote

About the Role

The Director of Consumer Strategy & Insights will lead a deep investigation into culture, brands, and people, with a specific focus on automotive culture, larger competitive landscapes, potential buyers, influencers, and other market drivers. The role involves understanding consumers as real people making decisions in their lives, identifying what matters and motivates them, how they connect with relevant brands, sub-brands, and cultural icons, and how marketing communications influence their decision-making processes.

Your Responsibilities

• Direct the consumer insights practice for assigned brands.
• Conduct deep investigations into culture, brands, and people to inform innovative and breakthrough thinking in marketing communications and media planning.
• Collaborate with the department head to expand the evolving decision roadmap.

Who We're Looking For

We are seeking a strategic thinker who can lead the consumer insights practice, drive innovation, and deliver actionable insights. You should have experience in automotive or related industries, as well as a proven track record of delivering impactful consumer insights that influence marketing strategies.

About Canvasww

Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, we offer a positive workplace experience and continuous training and workshops for career development. We outpace the industry on diversity and inclusion.

Next Steps

To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.