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Be ready to walk through how you frame a consumer learning agenda, choose methods, and convert insights into strategy under competing stakeholder views. Prepare examples of insight work that changed a product, brand, or investment call.
Strong fit if you lead consumer strategy and insights end to end and want an on-site Director role at Canvasww in El Segundo, CA.
As Director, Consumer Strategy & Insights at Canvasww in El Segundo, you would set research priorities, turn customer and market signals into clear recommendations, and brief product, brand, and leadership on what to do next. Expect stakeholder syncs, synthesis of qualitative and quantitative findings, and decisions that shape roadmaps and go-to-market bets.
No. The listing is for El Segundo, CA, and is not marked remote.
Director-level ownership of consumer strategy and insights: research direction, synthesis, and executive-ready recommendations.
El Segundo in Los Angeles County, California (90245 area).
DIRECTOR, CONSUMER STRATEGY & INSIGHTSCanvaswwEl Segundo, CAFull Time - No Remote About the Role The Director of Consumer Strategy & Insights will lead a deep investigation into culture, brands, and people, with a specific focus on automotive culture, larger competitive landscapes, potential buyers, influencers, and other market drivers. The role involves understanding consumers as real people making decisions in their lives, identifying what matters and motivates them, how they connect with relevant brands, sub-brands, and cultural icons, and how marketing communications influence their decision-making processes. Your Responsibilities Direct the consumer insights practice for assigned brands. Conduct deep investigations into culture, brands, and people to inform innovative and breakthrough thinking in marketing communications and media planning. Collaborate with the department head to expand the evolving decision roadmap. Who We're Looking For We are seeking a strategic thinker who can lead the consumer insights practice, drive innovation, and deliver actionable insights. You should have experience in automotive or related industries, as well as a proven track record of delivering impactful consumer insights that influence marketing strategies. About Canvasww Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, we offer a positive workplace experience and continuous training and workshops for career development. We outpace the industry on diversity and inclusion. Next Steps To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.
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