Director of Account Based Marketing

Join Power Digital as Director of Account Based Marketing to lead our ABM discipline across remote-based B2B clients in Chile, Costa Rica, Ecuador, Honduras, Nicaragua, and Peru. This full-time position offers you the opportunity to architect and execute sophisticated account-based marketing strategies that directly drive revenue growth for our diverse portfolio of clients.

Position Summary

Power Digital is a technology-driven growth marketing firm that combines consulting expertise with data intelligence to accelerate revenue for businesses worldwide. We manage billions in media annually through a team of strategists, creative professionals, data analysts, and engineers who challenge conventional marketing approaches. In this Director role, you'll establish and oversee Power Digital's account-based marketing discipline. You'll own everything from initial account selection and intent-based tiering through to final measurement and revenue attribution. Working with our B2B account leadership, you'll translate go-to-market strategies into coordinated ABM campaigns that align paid media, content, creative, and lifecycle marketing teams around the same high-value accounts.

Day-to-Day Responsibilities

• Develop and own comprehensive ABM strategy, including account identification, tiering frameworks, and intent signal analysis
• Guide and support Power Digital's Strategy and ABM teams as the primary internal subject matter expert
• Build client-specific ABM audits, playbooks, and strategic roadmaps in collaboration with our B2B Strategy team
• Manage and optimize 6Sense and Demandbase platforms, including scoring models, predictive workflows, and intent data flows
• Convert intent signals and engagement metrics into actionable tiering and triggers for cross-channel campaign teams
• Coordinate ABM execution across SEO, paid media, creative, PR, influencer, and optimization disciplines
• Design ABM measurement frameworks that connect account activity to pipeline development and revenue impact
• Champion the integration of AI technologies to enhance ABM effectiveness and reporting automation
• Leverage Power Digital's proprietary nova platform to strengthen measurement and client reporting
• Conduct ABM strategy presentations and discovery sessions directly with clients
• Coach team members on ABM methodology, platform skills, and best practices

What You Bring

• Minimum 7 years of hands-on B2B marketing or account-based marketing experience (in-house or agency)
• Demonstrated expertise with 6Sense, Demandbase, or comparable ABM and intent data platforms (required)
• Proficiency with Salesforce, Marketo, HubSpot, and their ABM platform integrations
• Deep knowledge of intent data, predictive account scoring, and multi-channel orchestration
• Proven ability to present strategy to clients and facilitate discovery conversations
• Solid project management capability to oversee multiple concurrent ABM programs
• Understanding of client business metrics, sales pipeline mechanics, and ABM's contribution to revenue
• Collaborative mindset and comfort leading across teams without direct reports
• Advanced proficiency in spoken and written English
• Agency background is valued but not required

More About Power Digital

Our vision centers on becoming the most respected and valued independent growth marketing firm globally. We prioritize our people and culture as central to everything we accomplish, believing that diverse perspectives and experiences fuel our greatest work. Our mission is to empower relentless growth through an innovative team that combines expertise with integrity, autonomy, and determination.

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