Digital Content Producer – Wis-Tv

Gray Media is hiring a full-time Digital Content Producer for WIS-TV, based on-site in Market, Richland County. If you live for breaking news, trending stories, and the craft of telling them across every screen, this newsroom role puts you at the center of how a top-rated local station reaches its audience online.

About the Role

As a Digital Content Producer at WIS-TV, you will shape what audiences in Richland County read, watch, and share each day. Working from the station in Market, you will translate the day's biggest stories into fast, accurate, and engaging digital content across the website, mobile apps, and social platforms. This is a hands-on, deadline-driven position for someone who thrives in a live news environment.

Key Responsibilities

• Write, edit, and publish original news stories and updates for WIS-TV's website and apps.
• Curate and post content to social media channels to grow reach and engagement.
• Monitor breaking news and update digital coverage in real time throughout your shift.
• Optimize headlines, copy, and media for search visibility and reader experience.
• Collaborate with on-air talent, reporters, and the newsroom team to coordinate cross-platform coverage.
• Track analytics and audience trends to inform daily content decisions.

Qualifications

• Strong writing, editing, and storytelling skills with a sharp eye for accuracy.
• Familiarity with content management systems, social media platforms, and basic digital publishing tools.
• Ability to juggle multiple stories and tight deadlines without losing quality.
• An understanding of SEO fundamentals and what makes digital content perform.
• Availability to work on-site in Market, Richland County, including the flexible hours a live newsroom requires.

About Gray Media

Gray Media is a fast-growing multimedia company headquartered in Atlanta, Georgia, and the nation's largest owner of highly rated local television stations and digital properties. Its portfolio spans 117 full-power television markets that together reach roughly 37% of US television households, including 80 markets that are home to the top-rated station. WIS-TV is part of this expanding network of trusted local brands.

How to Apply

Ready to produce digital content for one of the country's leading local media companies? Apply for the Digital Content Producer role at WIS-TV with Gray Media through the official listing: view the full job posting and apply here.