Business Intelligence Lead

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About DTA: A Leading WPP Media Brand

DTA is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.

We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.

We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.  

Role Summary and Impact

As the BI Lead for Data Management, you’ll be asked to take accountability for data and reporting solutions we develop and maintain for clients in one of our most important markets. 

In this high-profile and important role, you will lead teams of BI developers and engineers collecting, modeling, and visualizing data in support of dashboards, custom reports, and analytic projects.

In 2026, you will play a key role in the transition of UK clients onto WPP’s Measure platform from legacy platforms (custom developed data warehouses, Datorama, manual reporting).

You will serve as the face of reporting technology and technical work in new business pitches, among agency leadership, and in client-facing meetings.

To do all of this, you must successfully and closely partner with:

• MM&D teams who write reports and ensure data hygiene
• Analytics teams who are customers of datasets
• Activation teams deploying client budgets on media platforms and making data
• Product teams developing features and integrating workflows across WPP’s Open Media OS
• Global Business Intelligence teams who will centrally collect and model data for global clients operating in the UK

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

• Be accountable for the build of custom implementations of the Measure data platform, the coordination across organizations ensuring complete access to data, the leadership of your technical team, and the integration of WPP’s technology into this client’s technical and marketing operations.
• Own reporting and data provisioning solutions for UK clients, taking direct accountability for the quality of the team’s solutions, representing them to stakeholders, and working with leadership to drive successful adoption
• Ensure a firsthand understanding of media and analytics team needs, and lead the translation of them into clear and structured requirements
• Work with clients and media agency stakeholders to establish consensus on the prioritization of requirements for development, using your knowledge of requirements and the technical solution to steer the conversation
• Lead the design of technical solutions which supplement existing tools to meet requirements, including the scoping and estimation of work to develop
• Provide strategic coordination and project management across disciplines – from requirements gathering, to deployment, to “business as usual”
• Hire, train and mentor a team of data engineering / modeling / visualization specialists, ensuring they have the environment to deliver their best work
• Provide hands-on leadership, leaning in to support the team with technical direction when needed, and driving continual improvement in the way we ingest, store, transform and visualize data
• Be the voice of the client within agency and WPP Media technology steering groups, directly influencing the ongoing development of supporting data & technology infrastructure
• Provide support and training to users of reporting solutions, with the aim of empowering them to be more self-sufficient in overcoming these issues.

Required

• Proven experience as a business intelligence or reporting specialists, preferably at a media agency or related company (e.g. publisher, ad tech, client marketing org)
• Experience designing and developing intuitive data visualizations with business intelligence software (e.g. Tableau, Looker, Datastudio) that empower end users
• Strong knowledge of using data infrastructure and cloud data management technologies, as well as data prep and ETL processes, to deliver robust data infrastructure
• Experience with digital marketing platforms and the data they generate, in particular Google Marketing Platform, Facebook, Twitter etc.
• Experience helping set clear strategy, designing technical solutions, proactively managing feature roadmaps, and organizing technical resources to deliver it
• Excellent and adaptable written and verbal communications style, in particular being able to translate non-technical use cases into technical requirements
• Strong influencing skills, able to represent and defend your data solutions with senior clients
• An ability to collaborate in cross-functional teams, and directly influence others to drive adoption of solutions and overcome upstream barriers to implementation
• Experience leading, nurturing and coaching high-performing technical resources
• A passion for data excellence and integrity, and a commitment to supporting others and providing better solutions to support it.

Desirable

• Specific experience with Google Cloud Platform, in particular Cloud Storage, Data Prep, BigQuery, AirFlow and Data Studio. Microsoft Azure experience is acceptable.
• A general understanding of how data is tracked and exchanged in the process of digital advertising.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

#LI-Promoted