Lead Marketing Analyst

Natera is hiring a Lead Marketing Analyst for a full-time US Remote role where ownership of marketing measurement drives real investment decisions.

What This Role Involves

The Lead Marketing Analyst at Natera owns the complete marketing measurement layer for a publicly traded genomics organization surpassing $2.6 billion in revenue. You oversee campaign evaluation, funnel analytics, attribution modeling, and budget guidance rather than limited reporting. Marketing data flows from Salesforce, Airtable, agency platforms, and internal programs arrive inconsistently across formats, timings, and owners. You establish reporting frameworks, align definitions, and integrate systems so leaders make resource choices on dependable figures. Sitting between marketing, sales, and operations, you answer questions on campaign effectiveness and next-dollar placement with precise, pipeline-connected numbers. An analytics foundation already exists yet needs standardization and scale across expanding clinical areas; you build on it to elevate how insights shape strategy, pipeline contribution, and spend allocation.

Day-to-Day Responsibilities

• Lead measurement and performance reporting for agency-managed media, digital programs, and Salesforce initiatives while creating dashboards that surface trends, ROI, and clear narratives for leadership decisions
• Structure campaign planning and tracking in Airtable, optimize data organization for easy team access, and bridge workflows with Salesforce to keep operational information clean and consistent
• Develop multi-touch attribution models reflecting actual buyer paths, assess channel returns, and deliver recommendations on where to grow or reduce spend alongside brand and marketing leaders during forecasting
• Track full-funnel progression from lead through MQL, SQL, pipeline, and closed-won; strengthen Salesforce funnel visibility on lead flow, conversion rates, and campaign contribution; identify bottlenecks and collaborate with demand generation, sales, and marketing operations to resolve them
• Link campaign activity directly to pipeline and revenue outcomes so marketing demonstrates commercial impact
• Partner with data engineering and marketing operations to secure reliable data pipes, maintain consistency across Salesforce, Airtable, Eloqua, and agency platforms, standardize definitions, and own the marketing analytics data dictionary

What We're Looking For

• Five to eight or more years in marketing analytics, growth analytics, or demand gen analytics
• Hands-on depth with Salesforce data for funnel reporting, campaign tracking, and pipeline analysis
• Airtable experience supporting campaign tracking, workflow management, or operational reporting
• Strong SQL plus working skill with at least one BI platform such as Tableau, Looker, Power BI, or equivalent
• Proven ability analyzing and improving full-funnel conversion from lead to pipeline
• Background building multi-touch attribution models and campaign ROI analysis
• Track record converting data into investment decisions rather than reports alone
• Cross-functional strength influencing Marketing, Sales, Ops, and Finance stakeholders with evidence

Preferred experience includes healthcare, biotech, diagnostics or life sciences marketing; agency relationship management and performance measurement; marketing automation platforms such as Eloqua, Marketo, HubSpot or Pardot; paid media measurement on LinkedIn, Google and programmatic channels; high-growth public company environments; and building reporting frameworks from less mature starting points.

About the Company

Natera advances cell-free DNA testing on a global scale with the purpose of transforming disease management for patients through genetic assessments that stay reachable, precise, and useful. The organization serves millions across oncology, women’s health, and organ health while expanding rapidly. This US Remote Lead Marketing Analyst position sits inside a supportive team setting where you help mature and extend measurement capabilities for marketing work spanning multiple clinical areas. The good-faith base pay range is $116,200–$145,300 USD and varies with experience, qualifications, and equity considerations. Eligible employees may also access an annual performance incentive bonus, long-term equity awards, comprehensive medical dental and vision benefits, 401(k) with company match, generous paid time off and holidays, plus additional wellness and work-life supports.

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