Lead Marketing Analyst

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Occupation tasks (O*NET)

Public-domain labor data — prepare examples for 2–3 of these.

• Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
• Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
• Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
• Measure and assess customer and employee satisfaction.
• Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
• Measure the effectiveness of marketing, advertising, and communications programs and strategies.
• Seek and provide information to help companies determine their position in the marketplace.
• Forecast and track marketing and sales trends, analyzing collected data.

O*NET source

Company facts (cached)

Website: natera.com

Natera, Inc. is a clinical genetic testing company based in Austin, Texas that specializes in non-invasive, cell-free DNA (cfDNA) testing technology, with a focus on women's health, cancer, and organ health. Natera's proprietary technology combines novel molecular biology techniques with a suite of bioinformatics software that allows detection down to a single molecule in a tube of blood. Natera operates CAP-accredited laboratories certified under the Clinical Laboratory Improvement Amendments (CLIA) in San Carlos, California and Austin, Texas.

Public cache only — not an employee review.

Role overview (listing rewrite)

Natera is hiring a Lead Marketing Analyst for a full-time US Remote role where ownership of marketing measurement drives real investment decisions. What This Role Involves The Lead Marketing Analyst at Natera owns the complete marketing measurement layer for a publicly traded genomics organization surpassing $2.6 billion in revenue. You oversee campaign evaluation, funnel analytics, attribution modeling, and budget guidance rather than limited reporting. Marketing data flows from Salesforce, Airtable, agency platforms, and internal programs arrive inconsistently across formats, timings, and owners. You establish reporting frameworks, align definitions, and integrate systems so leaders make resource choices on dependable figures. Sitting between marketing, sales, and operations, you answer questions on campaign effectiveness and next-dollar placement with precise, pipeline-connected numbers. An analytics foundation already exists yet needs standardization and scale across expanding clinical areas; you build on it to elevate how insights shape strategy, pipeline contribution, and spend allocation. Day-to-Day Responsibilities Lead measurement and performance reporting for agency-managed media, digital programs, and Salesforce initiatives while creating dashboards that surface trends, ROI, and clear narratives for leadership decisions Structure campaign planning and tracking in Airtable, optimize data organization for easy team access, and bridge workflows with Salesforce to keep operational information clean and consistent Develop multi-touch attribution models reflecting actual buyer paths, assess channel returns, and deliver recommendations on where to grow or reduce spend alongside brand and marketing leaders during forecasting Track full-funnel progression from lead through MQL, SQL, pipeline, and closed-won; strengthen Salesforce funnel visibility on lead flow, conversion rates, and campaign contribution; identify bottlenecks and collaborate with demand generation, sales, and marketing operations to resolve them Link campaign activity directly to pipeline and revenue outcomes so marketing demonstrates commercial impact Partner with data engineering and marketing operations to secure reliable data pipes, maintain consistency across Salesforce, Airtable, Eloqua, and agency platforms, standardize definitions, and own the marketing analytics data dictionary What We're Looking For Five to eight or more years in marketing analytics, growth analytics, or demand gen analytics Hands-on depth with Salesforce data for funnel reporting, campaign tracking, and pipeline analysis Airtable experience supporting campaign tracking, workflow management, or…

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Questions to ask them

• What does success look like in the first 90 days for this role?
• How is the team structured, and who would I work with most?
• What tools and systems does this role use daily?
• Is the work primarily based in US Remote, hybrid, or fully remote?