Director, Product Marketing, Platform & Drupal

Acquia is hiring a Director, Product Marketing, Platform & Drupal to lead go-to-market strategy for our open source Drupal platform across the United States. If you are a Drupal practitioner who thrives at the intersection of strategy and fast-moving execution, this leadership role puts you in the driver's seat.

About the Role

Reporting to the VP of Platform & Solutions Marketing, you will own end-to-end solution go-to-market for Acquia's platform-as-a-service and Drupal offering. This is the technical-buyer practice — selling to CTOs, CIOs, and CISOs who weigh control, performance, security, and total cost of ownership. You will set positioning, messaging, sales plays, and launches; manage a Product Marketing Manager; and collaborate closely with our Drupal Technical Product Marketer. Authentic, hands-on Drupal experience is essential, because this audience instantly recognizes anyone who isn't a real practitioner. Expect to make data-driven calls, present and demo live, and use AI to work smarter.

Key Responsibilities

• Direct the full GTM motion for the platform and Drupal solution — narrative, positioning, messaging, and sales plays grounded in customer insight and data.
• Shape the proof-driven story that reaches the Drupal community, technical buyers, and the field, along with the web, sales, and campaign assets that support it.
• Lead competitive and displacement go-to-market, driving cross-sell across the portfolio while partnering with Competitive & Market Intelligence.
• Run product launches end to end: own the calendar, set cadence, and keep Product, Sales, Enablement, and Demand Gen shipping on schedule.
• Build the CTO/CIO/CISO technical-buyer narrative and the TCO tools the field uses to win and defend deals.
• Partner with Sales Enablement on a value-selling framework (Signal > Value > Action) and prove its adoption in live deals.
• Manage and develop a Product Marketing Manager and align with the Drupal Evangelist on one unified GTM.

Qualifications

• 7+ years in product marketing, including at least 2 years leading or managing.
• Demonstrated, hands-on Drupal experience (required) — building, marketing, or working deeply within the community.
• Strong program management and leadership across complex, cross-functional initiatives.
• A track record of competitive positioning and displacement wins in technical B2B (CMS, DXP, or infrastructure).
• A strategist's mindset, AI-first ways of working, and confident live presentation and demo skills.
• Value-selling fluency tied to measurable adoption, plus analyst relations experience and excellent writing for practitioners and executives.
• Preferred: experience at a DXP, CMS, PaaS, or open-source company, and active standing in the Drupal community.

About Acquia

Acquia helps the world's most ambitious brands deliver digital experiences that matter, with open source Drupal at the heart of its Digital Experience Platform. Headquartered in Boston and recognized as a Great Place to Work-Certified™ market leader, Acquia is building for the future — and embraces AI to elevate how its teams work.

How to Apply

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