Ground every answer in facts on this page and the original listing. We never invent Glassdoor-style reviews or salaries that are not in our data.
Be ready to discuss how you have led product marketing for complex platforms, built differentiation vs. adjacent CMS/DXP competitors, partnered with product on roadmap narrative, and equipped sales with credible Drupal/platform proof points. Prepare concrete examples of launches, messaging frameworks, and stakeholder management at director scope.
Strong fit if you have directed product marketing for developer- or platform-centric software—especially CMS, open source, or enterprise digital experience—and can operate nationally for Acquia’s Platform & Drupal line. Thin external data means culture and comp must be validated in process.
As Director, Product Marketing, Platform & Drupal at Acquia, a typical day centers on positioning platform and Drupal offerings for customers and the market. Expect time on messaging, competitive narratives, launch planning, sales enablement, and coordination with product, demand gen, and partner teams so Drupal/platform value is clear to buyers and field teams.
Prioritize platform/product marketing craft: technical storytelling for Drupal and digital experience platforms, launch and packaging strategy, sales enablement, and cross-functional leadership. No certification resources or costs were supplied in CERTS for this family.
The listing marks remote as no (remote: 0) with location United States; confirm hybrid/onsite expectations with the recruiter.
Director-level product marketing ownership for Acquia’s Platform & Drupal offerings—strategy, positioning, and GTM leadership.
No salary figures are in the provided data; do not assume ranges from third-party sites not included in this pack.
Website: acquia.com
Public cache only — not an employee review.
Acquia is hiring a Director, Product Marketing, Platform & Drupal to lead go-to-market strategy for our open source Drupal platform across the United States. If you are a Drupal practitioner who thrives at the intersection of strategy and fast-moving execution, this leadership role puts you in the driver's seat. About the Role Reporting to the VP of Platform & Solutions Marketing, you will own end-to-end solution go-to-market for Acquia's platform-as-a-service and Drupal offering. This is the technical-buyer practice — selling to CTOs, CIOs, and CISOs who weigh control, performance, security, and total cost of ownership. You will set positioning, messaging, sales plays, and launches; manage a Product Marketing Manager; and collaborate closely with our Drupal Technical Product Marketer. Authentic, hands-on Drupal experience is essential, because this audience instantly recognizes anyone who isn't a real practitioner. Expect to make data-driven calls, present and demo live, and use AI to work smarter. Key Responsibilities Direct the full GTM motion for the platform and Drupal solution — narrative, positioning, messaging, and sales plays grounded in customer insight and data. Shape the proof-driven story that reaches the Drupal community, technical buyers, and the field, along with the web, sales, and campaign assets that support it. Lead competitive and displacement go-to-market, driving cross-sell across the portfolio while partnering with Competitive & Market Intelligence. Run product launches end to end: own the calendar, set cadence, and keep Product, Sales, Enablement, and Demand Gen shipping on schedule. Build the CTO/CIO/CISO technical-buyer narrative and the TCO tools the field uses to win and defend deals. Partner with Sales Enablement on a value-selling framework (Signal > Value > Action) and prove its adoption in live deals. Manage and develop a Product Marketing Manager and align with the Drupal Evangelist on one unified GTM. Qualifications 7+ years in product marketing, including at least 2 years leading or managing. Demonstrated, hands-on Drupal experience (required) — building, marketing, or working deeply within the community. Strong program management and leadership across complex, cross-functional initiatives. A track record of competitive positioning and displacement wins in technical B2B (CMS, DXP, or infrastructure). A strategist's mindset,…
Generated for personal interview prep · 2026-07-17 UTC · getajob.ai