Social Media Manager, TikTok and Founder

Once Upon a Farm, based in Los Angeles, Los Angeles County, is seeking a full-time Social Media Manager to lead our TikTok strategy and brand presence. If you're a skilled content strategist and creator who thrives on short-form video, understand TikTok Shop mechanics, and can drive measurable social impact, we want to hear from you.

Role Overview

As our Social Media Manager focused on TikTok, you'll own the complete lifecycle of our short-form video presence—from strategic planning and creative direction through production, publishing, and performance analysis. You'll develop and execute content calendars that authentically showcase our brand voice, manage our TikTok Shop presence to drive commerce and engagement, and produce supporting content for our co-founders. Your work will span ideation, filming, editing, community engagement, and data-driven optimization to build a loyal, growing audience across the platform.

Day-to-Day Responsibilities

• Create and publish engaging, on-brand TikTok content that resonates with our target audience
• Develop TikTok Shop strategies to showcase products and drive customer conversions
• Manage content calendars, publication schedules, and posting performance metrics
• Produce video content for our co-founders, including personal brand development and thought leadership
• Monitor trending sounds, formats, and challenges to keep content fresh and culturally relevant
• Engage with our community through comments, messages, and collaborative opportunities
• Track performance analytics and adjust strategy based on data insights
• Collaborate with internal teams and external vendors to expand content capacity

Skills & Qualifications

• Proven experience creating and growing TikTok accounts with demonstrated audience engagement
• Strong understanding of TikTok's algorithm, platform culture, and content performance mechanics
• Experience with TikTok Shop or similar e-commerce features on social platforms
• Hands-on video production skills, including filming, editing, and audio selection
• Knowledge of content strategy, community management, and social analytics tools
• Ability to balance creative execution with performance-driven decision-making
• Excellent written and verbal communication skills
• Self-directed and capable of managing multiple content initiatives independently

Working at Once Upon a Farm

Join a team that values authenticity, creativity, and results. Once Upon a Farm's mission-driven culture empowers your voice and creative vision. You'll work directly with our leadership, have access to production resources to bring your ideas to life, and play a direct role in shaping how our brand connects with audiences on the fastest-growing social platform.

Apply Today

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