Senior Lifecycle Marketing Manager

Calm.com is hiring a Senior Lifecycle Marketing Manager to power the retention engine behind one of the world's most loved mental health apps. This full-time role is open across San Francisco, CA; New York City, NY; and Minneapolis, MN, and is available as a US remote position.

About the Role

As a senior individual contributor on Calm's Product & Retention Marketing team, you'll own and run the lifecycle marketing program across email, push notifications, and in-app messaging. Working with high autonomy and a dotted-line partnership to the Lifecycle Marketing Technical Lead, you'll turn strategy into production-ready campaigns and shape how millions of users onboard, build habits, convert to subscriptions, and return after lapsing — all while influencing partners across Product, Engineering, Data Science, and Creative without direct reports.

Key Responsibilities

• Own lifecycle strategy end to end across email, push, and in-app messaging to drive onboarding, habit formation, subscription conversion, and win-backs.
• Use behavioral data to power audience segmentation, personalization, and dynamic content that lift engagement and curb churn.
• Run a disciplined A/B testing and experimentation roadmap spanning copy, creative, layout, send timing, and frequency.
• Architect, audit, and rebuild complex multi-branch workflows in Iterable, owning the master routing logic across triggered, transactional, and scheduled campaigns.
• Partner with Data Science and Product to build user cohorts and launch automated, event-driven trigger campaigns.
• Safeguard email deliverability, IP reputation, and push opt-in rates through rigorous QA and compliant operations.
• Report on lifecycle KPIs — open rates, CTR, DAU/MAU, retention curves, and LTV — translating findings into growth strategy for leadership.
• Collaborate with Finance on revenue forecasting by campaign category, including reforecast cycles and clear attribution methodology.
• Maintain documentation, QA standards, launch checklists, and naming conventions so the function runs predictably.

Qualifications

• Proven success building, scaling, and optimizing lifecycle and retention programs for a B2C app or subscription business.
• Strong record of operating independently and influencing cross-functional teams, including close work with a technical counterpart.
• Exceptional analytical ability to interpret complex datasets, map user journeys, and surface insights that move metrics.
• Hands-on depth in Iterable or a comparable enterprise marketing automation platform, covering workflow architecture, segmentation, and test setup.
• An AI-first mindset and comfort thriving in a fast-paced, evolving environment.

About Calm.com

Calm is a leading consumer mental health company helping people sleep better, stress less, and live more mindfully. Its flagship app ranks #1 in its category with over 180 million downloads across 190 countries and seven languages, while Calm Health extends evidence-based support through employers, health plans, and providers — reaching more than 42 million covered lives at over 3,500 organizations. Calm has been named a TIME100 Most Influential Company and one of Fast Company's Brands That Matter.

How to Apply

To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.