Principal, Art Direction – GenAI

DEPT® is hiring a Principal, Art Direction – GenAI: an AI-native creative leader who turns bold campaign concepts into striking, brand-right imagery using generative AI. This is a senior, U.S.-based remote role for a visual craftsperson who lives at the meeting point of art, creative technology, and production.

About the Role

As Principal, Art Direction – GenAI at DEPT®, you will translate creative direction into visually sophisticated assets through AI image generation—never just producing outputs, but shaping work that feels intentional, elevated, and culturally relevant. As a senior individual contributor, you'll set a high bar for craft, consistency, and creative integrity, guiding generative tools toward results that are unmistakably on-brand. This remote position is open across the United States (nationwide) (nationwide), with daily availability during EST hours required.

Key Responsibilities

• Create polished, AI-driven visuals for performance campaigns and innovation work while protecting originality and craft.
• Interpret creative briefs into compelling imagery spanning photoreal, conceptual, graphic, product, lifestyle, and experimental styles.
• Prototype quickly, then iterate and refine based on feedback, platform requirements, and campaign goals.
• Leverage ChatGPT image generation tools to build scalable content systems, concept explorations, and production-ready assets.
• Direct outputs with command of composition, typography, lighting, styling, realism, motion, pacing, and visual storytelling.
• Collaborate with Creative Directors, Designers, Motion teams, and Producers to keep every deliverable aligned to brand and vision.
• Elevate work through compositing, retouching, editing, upscaling, and post-production as needed.
• Track new OpenAI tools and creative trends to advance the agency's AI capabilities and standards.

Qualifications

• 5+ years in design, digital art, content creation, visual storytelling, or campaign production within an agency, studio, or high-growth brand.
• A portfolio showing exceptional taste, sharp conceptual instincts, and high-level execution across digital, social, brand, motion, or campaign work.
• Professional, hands-on experience using ChatGPT image generation inside creative workflows.
• Fluency in modern visual culture, photography, design systems, motion aesthetics, and internet culture.
• Advanced proficiency in Figma and AI-assisted creative processes.
• Ability to iterate rapidly while sustaining premium craft across high-volume output, plus clear communication of creative rationale.

About DEPT®

DEPT® is a B Corp-certified Growth Invention company built to help ambitious brands grow faster at the intersection of technology and marketing. Guided by the values of better together, relentlessly curious, and getting things done, we offer healthcare, dental and vision coverage, a 401k with matching, PTO, paid company holidays, and parental leave. DEPT® is an equal opportunity employer committed to an inclusive, barrier-free workplace and participates in E-Verify.

How to Apply

To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.