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Prepare a portfolio narrative of AI-assisted campaigns, how you uphold craft and IP/brand safety, and examples of leading cross-functional creative teams. Be ready to critique weak GenAI outputs and describe process from brief to ship.
Strong fit if you already lead art direction at a high bar and can operationalize GenAI without sacrificing taste. Thin company/sentiment DATA means culture and team signals should be validated in the interview.
As Principal, Art Direction – GenAI at DEPT®, a typical day centers on setting visual direction for generative-AI creative work: briefing designers and AI practitioners, reviewing outputs for brand and craft quality, and aligning stakeholders on concept, style systems, and production readiness. Expect critique sessions, pipeline decisions (prompting, references, guardrails), and mentoring junior art/creative talent rather than pure execution.
Prioritize senior art direction, brand systems, and GenAI creative workflows (image/video models, human-in-the-loop review). No certification resources or costs were supplied in CERTS.
The listing marks remote as no (remote: 0) with location United States; confirm office or hybrid expectations with the recruiter.
Principal-level art direction focused on generative AI creative quality, systems, and leadership—not a pure engineering role.
No salary, Glassdoor/Indeed, or star-rating DATA was provided; do not assume figures not in the listing.
Website: dept.com
Public cache only — not an employee review.
DEPT® is hiring a Principal, Art Direction – GenAI: an AI-native creative leader who turns bold campaign concepts into striking, brand-right imagery using generative AI. This is a senior, U.S.-based remote role for a visual craftsperson who lives at the meeting point of art, creative technology, and production. About the Role As Principal, Art Direction – GenAI at DEPT®, you will translate creative direction into visually sophisticated assets through AI image generation—never just producing outputs, but shaping work that feels intentional, elevated, and culturally relevant. As a senior individual contributor, you'll set a high bar for craft, consistency, and creative integrity, guiding generative tools toward results that are unmistakably on-brand. This remote position is open across the United States, with daily availability during EST hours required. Key Responsibilities Create polished, AI-driven visuals for performance campaigns and innovation work while protecting originality and craft. Interpret creative briefs into compelling imagery spanning photoreal, conceptual, graphic, product, lifestyle, and experimental styles. Prototype quickly, then iterate and refine based on feedback, platform requirements, and campaign goals. Leverage ChatGPT image generation tools to build scalable content systems, concept explorations, and production-ready assets. Direct outputs with command of composition, typography, lighting, styling, realism, motion, pacing, and visual storytelling. Collaborate with Creative Directors, Designers, Motion teams, and Producers to keep every deliverable aligned to brand and vision. Elevate work through compositing, retouching, editing, upscaling, and post-production as needed. Track new OpenAI tools and creative trends to advance the agency's AI capabilities and standards. Qualifications 5+ years in design, digital art, content creation, visual storytelling, or campaign production within an agency, studio, or high-growth brand. A portfolio showing exceptional taste, sharp conceptual instincts, and high-level execution across digital, social, brand, motion, or campaign work. Professional, hands-on experience using ChatGPT image generation inside creative workflows. Fluency in modern visual culture, photography, design systems, motion aesthetics, and internet culture. Advanced proficiency in Figma and AI-assisted creative processes. Ability to iterate rapidly while sustaining premium craft across high-volume output, plus clear communication of creative rationale. About DEPT® DEPT® is a B Corp-certified Growth Invention company built to help ambitious brands grow…
Generated for personal interview prep · 2026-07-20 UTC · getajob.ai