Product Marketer

About the Role

A fast-growing, seed-stage enterprise AI platform startup based in Berlin is looking for a Product Marketer to sit at the intersection of product and market. This is a founding-level marketing role where you will translate frequent product releases into clear positioning, compelling narratives, and sales-ready materials — shaping how customers and prospects understand a rapidly evolving product and category.

The company builds an all-in-one, enterprise-grade AI platform that helps organisations securely adopt and integrate generative AI across their entire business. With strong ARR growth and a lean, high-calibre team, this is a high-impact role for someone who thrives with ownership and a bias for action.

What You’ll Do

• Own go-to-market plans for every meaningful product release and execute them across the right channels.

• Turn product updates into compelling stories that explain why new features matter to buyers and users.

• Develop and maintain positioning that differentiates the product across buyer personas and markets — including enterprise IT leaders and AI leads.

• Create clear product content: comparison pages, capability overviews, one-pagers, and campaign explainers.

• Work directly with customers, support tickets, and sales calls to surface what users truly value.

• Enable sales and customer success with messaging frameworks, collateral, and sharp answers to difficult product questions.

• Help define category positioning for enterprise AI as the market and product continue to evolve.

• Participate in product reviews to stay closely aligned with what is being built and why.

• Contribute to public-facing demos and presentations when needed.

What We’re Looking For

Must-haves (dealbreakers):

• 3+ years of product marketing experience delivering go-to-market for software features or products.

• Proven end-to-end ownership of software product launches, including planning and executing across channels.

• Ability to explain technical products clearly and simply to non-technical audiences.

Required skills & behaviours:

• Excellent, clear writing skills — clarity over cleverness, with comfort using visuals where helpful.

• Habit of conducting customer research through conversations, support tickets, and sales call attendance.

• Strong cross-functional collaboration instincts — comfortable working with product, design, marketing, sales, and customer success.

• Experience developing and maintaining product positioning and messaging frameworks tailored to different audience segments.

• A bias to own problems end-to-end rather than waiting for briefs.

• Collaborative, kind approach to teammates and customer-facing stakeholders.

Nice to have:

• Regular use of AI tools for research, drafting, and content synthesis as part of your workflow.

• Willingness and comfort being on camera or presenting in public-facing demos.

• Experience targeting or selling into German enterprise IT markets (German Mittelstand).

Location & Work Arrangement

This role is based on-site in Berlin, Germany. Visa sponsorship is not available — candidates must already have the right to work in Germany.

Compensation & Benefits

Compensation details were not specified for this role. You can expect a competitive package in line with a high-growth, seed-stage B2B SaaS startup in Berlin. Details will be discussed during the interview process.