Performance / Ecommerce Specialist

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

Responsible for executing, optimizing, and ensuring the operational excellence of large-scale regional eCommerce and performance marketing campaigns across key digital platforms. This role drives campaign accuracy, budget control, and KPI achievement through effective implementation, monitoring, and continuous optimization. By ensuring high-quality execution, data-driven insights, and proactive issue resolution, the role contributes to maximizing ROI/ROAS and delivering measurable business impact for clients. It also supports strategic decision-making through performance analysis, reporting, and actionable recommendations.

Skills and Experience

• 1–3 years of proven experience as a Digital Media Buyer, Performance Marketing Specialist, Campaign Specialist, or similar roles focused on digital performance.
• Intermediate to advanced proficiency in Google Ads and Meta Ads (required); experience with TikTok Ads is a plus.
• Strong understanding of eCommerce principles and performance marketing KPIs, including CPA, CPC, CTR, ROAS, ROI, and Conversion Rate.
• Solid data analysis skills and proficiency in Excel/Google Sheets (pivot tables, lookup formulas, and basic reporting).
• Experience with Google Analytics 4, Google Tag Manager, and Looker Studio is preferred.
• Google Ads and/or Meta certifications are a plus.
• Experience managing regional, multi-market, or multi-currency accounts is highly valued.

Key Competencies

• Strong attention to detail and accuracy in campaign setup, budgets, and tracking configurations.
• Excellent organization and time management skills, with the ability to prioritize tasks in a fast-paced environment.
• Execution-oriented mindset with a focus on delivering results efficiently.
• Strong learning agility and curiosity to adopt new tools, platforms, and performance methodologies.
• Effective communication and teamwork skills to collaborate with cross-functional teams.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodation or flexibility, please discuss this with the hiring team during the interview process.

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