Manager Integrated Marketing Strategy

Brookdale Senior Living is hiring a Manager of Integrated Marketing Strategy for a full-time position in Brentwood, Williamson County. This role offers the chance to develop and execute strategic marketing initiatives that drive growth and strengthen the company's market position in the senior living industry.

About the Role

As Manager of Integrated Marketing Strategy, you'll lead the development and execution of comprehensive marketing plans that align organizational objectives with audience needs. This position requires both strategic vision and hands-on execution capability—you'll oversee multi-channel campaigns, manage marketing resources, and ensure consistent brand messaging across all touchpoints.

What You'll Do

• Create and implement integrated marketing strategies across digital, print, social, and community channels
• Conduct market research and competitive analysis to identify growth opportunities
• Direct marketing campaign development, ensuring on-brand messaging and consistent execution
• Manage marketing budgets, track campaign performance, and report results to leadership
• Lead cross-functional collaboration with sales, operations, and communications teams
• Oversee digital marketing initiatives, content planning, and marketing technology systems
• Stay current with industry trends and adjust strategies to maintain competitive positioning

What We're Looking For

• 5+ years of marketing experience, including strategy development and campaign management
• Bachelor's degree in Marketing, Business, Communications, or related field
• Strong analytical and data interpretation skills
• Proficiency in integrated marketing, brand management, and multi-channel execution
• Proven project management and team collaboration abilities
• Hands-on experience with marketing analytics platforms and CRM systems
• Ability to work autonomously and lead complex initiatives

About Brookdale Senior Living

Brookdale Senior Living is recognized by Newsweek in 2024 and 2025 as one of America's Greatest Workplaces for Diversity. We believe in cultivating a workplace where team members thrive both professionally and personally. We invest in professional development, comprehensive wellness programs, and a culture that supports career growth and individual well-being.

How to Apply

To apply for the Manager of Integrated Marketing Strategy position in Brentwood, Williamson County, submit your application through this listing. We look forward to hearing from you.