Manager- ECommerce Planning

ROLE SUMMARY AND IMPACT

As Manager – E-Commerce Planning, you will work closely with the E-Commerce Planning and Activation, Affiliate and Livestream teams to ensure operational excellence in Commerce campaigns (i.e. Lazada, Shopee and TikTok)) with a strong focus on ensuring KPIs (Traffic, GMV, ROAS) are met. 

DUTIES AND RESPONSIBILITIES

Paid eCommerce On-Platform Search and Marketplace Strategy and Management:
•Develop and execute campaign structure and strategy, targeting tactics, and cadence for reporting, performance reviews and forward planning.
•Test new ad copy and landing pages on an evergreen basis to improve ad relevancy, visibility and sales opportunity.
•Constantly look for ways to improve our targeting, bidding logic, and budget allocation.
•Conduct search campaign optimization tasks throughout the campaign life-cycle (keyword mining and targeting optimizations, bidding, A/B tests etc.)
•Determine areas for improved optimization and communicate required actions across the business to drive implementation.
•Support eCommerce Planning team in SEO improvement projects, and PV sufficiency workstreams

Social Commerce (Livestream and Affiliate Marketing) Practice Lead:
•Develop and implement a comprehensive social commerce strategy for Shopee and TikTok Shop &/or Affiliate, focusing on driving sales, increasing brand awareness, and engaging with our target audience.
•Provide guidance so Livestream and Affiliates team on day to day operations with focus on achieving the KPIs (GMV, Traffic)
Performance Analysis and Optimization:
•Analyze data to identify trends, opportunities, and areas for improvement, adjusting campaigns accordingly to maximize performance.
•Prepare regular performance reports and present key findings and insights to stakeholders.
•Daily monitoring and analysis of all advertising campaigns including, but not limited to revenue, campaign performance, click and conversion rates, ROAS, daily ad spend.
•Aggregate data across brands & multiple different reporting systems; partner with data lead for reporting automation via BI tools.

Collaboration & Client Servicing:
•Collaborate with cross-functional teams internally & externally within GroupM, including media planning, e-commerce, and product solutions, to create compelling and engaging content plans that resonate with our audience and drive sales.
• Build and nurture strong relationships with platform partners to stay informed about new features, best practices, and promotional opportunities.
• Communicate effectively with internal and external stakeholders, providing clear updates, insights, and recommendations.
•Develop best practices/recommendations

SKILLS AND EXPERIENCE

Education
Candidate must possess at least a Bachelor’s/College Degree, preferably in Information Technology, Business, Advertising, or Marketing related course.

Required Competencies: (Knowledge, Skills, and Attitude)
•Good in oral and written English communication
•Adept in Microsoft Excel
•Able to work well in a team and requires minimal supervision
•Competent in receiving and following instructions
•Able to quickly learn and adapt new processes
•Possesses a great sense of ownership
•Highly detail-oriented
•Meets deadlines consistently
•Able to work well under pressure
•Excellent time management skills
•Previous knowledge/experience in digital ad operations (i.e., Facebook Ads and Google Ads).
•Takes initiative and displays potential for leadership

Work Experience:
3-5 years’ experience in the digital media, marketing industry, consulting, and project management

Others:
Knowledge in digital programmatic buying and coding is a plus