Group Head Planning

 Job Overview 

The Group Head Planning is a strategic leader responsible for bridging high-level business objectives with innovative, integrated media solutions. This role goes beyond traditional media planning, acting as a senior business partner to clients by translating complex consumer insights and data into actionable, full-funnel strategies. 

You will lead a team of planners, ensuring excellence in strategic output while continuously pushing for forward-thinking ideas that drive both brand growth and business results. 

Key Responsibilities 

Strategic Leadership 

• Lead the development of integrated 360-degree media strategies across offline, digital, performance, and earned channels.  

• Ensure strategies are aligned with client business goals and evolving market dynamics.  

Business Partnership 

• Act as a trusted advisor to senior clients, understanding their business challenges and delivering media solutions that drive measurable impact (e.g., revenue, brand equity).  

• Translate business objectives into clear, actionable media frameworks.  

Team Leadership & Mentorship 

• Serve as the anchor for the planning team by providing clear direction, managing workloads, and ensuring high-quality output.  

• Coach and develop team members to elevate strategic thinking and execution excellence.  

Creative Media Innovation 

• Challenge conventional approaches by introducing innovative, non-linear media strategies and first-to-market ideas.  

• Drive “beyond-hygiene” thinking to capture attention and differentiate client brands.  

Market & Consumer Intelligence 

• Continuously monitor industry trends, consumer behavior, and emerging platforms to identify growth opportunities.  

• Leverage insights to inform strategic recommendations and future-forward planning.  

Full-Funnel & Commerce Integration 

• Design end-to-end consumer journeys that connect awareness, engagement, and conversion across platforms.  

• Ensure seamless integration between brand-building and performance-driven activities.  

 

Requirements 

Experience 

• 8–10 years of experience in media planning, integrated marketing, or communications strategy.  

• Proven experience handling senior stakeholders and leading strategic planning for multiple brands or clients.  

Technical Expertise 

• Strong understanding of integrated media strategy across offline, digital, and performance channels.  

• Familiarity with data-driven planning, measurement frameworks, and attribution models.  

Leadership Skills 

• Demonstrated ability to lead and inspire teams, manage workloads, and drive high performance.  

• Strong decision-making and stakeholder management capabilities.  

Strategic & Creative Mindset 

• Ability to think beyond standard media solutions and develop innovative approaches to solve business challenges.  

Analytical Skills 

• Strong capability to interpret complex data and translate insights into compelling strategic narratives.  

 

Key Performance Indicators (KPIs) 

• Business Impact: Contribution to client growth, including revenue and brand performance  

• Campaign Effectiveness: Performance of integrated media strategies across the funnel  

• Client Satisfaction: Strong client feedback on strategic value and partnership  

• Team Performance: Delivery excellence, team engagement, and retention  

 

About WPP Media 

WPP Media is part of WPP, a global leader in marketing and communications. We bring together world-class media agencies, talent, and capabilities to help clients unlock growth through the power of strategy, creativity, and performance-driven media. 

 

Our Core Values 

• We’re Open: We collaborate to build trust and shared understanding  

• We’re Optimistic: We embrace change and focus on growth opportunities  

• We’re Extraordinary: We challenge the status quo to drive innovation and impact