Director – Owned Content & Partnerships , CeraVe US

Join L'ORÉAL as Director of Owned Content and Partnerships, based in New York City, New York. Lead the strategy and execution of owned content and partnership initiatives for our Dermatological Brands division, reporting to the AVP of Brand Engagement.

What This Role Involves

This is a full-time leadership position where you'll oversee all owned content channels and strategic partnerships for L'ORÉAL's dermatological brands. You'll develop and execute comprehensive content strategies that build brand awareness, drive engagement, and support business objectives across our digital and owned properties. Working collaboratively across teams, you'll identify, negotiate, and nurture key partnerships that amplify our brand voice and reach our target audiences effectively.

Key Responsibilities

• Develop and implement owned content strategy across all brand channels, including website, email, social media, and digital properties
• Identify and establish strategic partnerships that align with brand values and business goals
• Manage partnership execution, ensuring successful delivery of co-branded initiatives and collaborative campaigns
• Lead and mentor a team focused on content creation, partnership management, and audience engagement
• Create content calendars and editorial plans that reflect brand messaging and seasonal initiatives
• Monitor performance metrics and analytics to optimize content effectiveness and partnership ROI
• Collaborate with marketing, digital, and brand teams to ensure cohesive storytelling and brand consistency

Who We're Looking For

• 7+ years of experience in content strategy, brand marketing, or partnership management
• Proven track record leading owned content initiatives for consumer brands, preferably in beauty or personal care
• Strong understanding of digital marketing, content management systems, and analytics platforms
• Excellent written and verbal communication skills with ability to craft compelling brand narratives
• Experience managing cross-functional teams and cross-company partnerships
• Strategic thinking with strong project management and organizational capabilities
• Bachelor's degree in Marketing, Communications, Business, or related field

Working at L'ORÉAL

L'ORÉAL has been a global leader in beauty innovation for over a century, combining scientific excellence with creative vision. Our Dermatological Brands division serves millions of customers seeking effective, trusted skincare solutions. You'll work in an environment that values innovation, collaboration, and commitment to bringing the best of beauty to customers worldwide.

Ready to Apply?

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