- Full Time
- Hyderabad, India
InvoiceCloud
About InvoiceCloud:
InvoiceCloud is a fast-growing fintech leader recognized with 20 major awards in 2025, including USA TODAY and Boston Globe Top Workplaces, multiple SaaS Awards wins for Best Solution for Finance and FinTech, and national customer service honors from Stevie and the Business Intelligence Group. Judges also highlighted our mission to reduce digital exclusion and restore simplicity and dignity to how people pay for essential services, as well as our leadership in AI maturity and responsible innovation. It’s an award-winning, purpose-driven environment where top talent thrives. To learn more, visit InvoiceCloud.com.
Hyderabad, India
About InvoiceCloud:
InvoiceCloud is a fast-growing fintech leader recognized with 20 major awards in 2025, including USA TODAY and Boston Globe Top Workplaces, multiple SaaS Awards wins for Best Solution for Finance and FinTech, and national customer service honors from Stevie and the Business Intelligence Group. Judges also highlighted our mission to reduce digital exclusion and restore simplicity and dignity to how people pay for essential services, as well as our leadership in AI maturity and responsible innovation. It’s an award-winning, purpose-driven environment where top talent thrives. To learn more, visit InvoiceCloud.com.
Job Details
We are seeking a highly motivated Demand Generation Specialist to support pipeline growth for InvoiceCloud’s payments and billing technology solutions. This role will focus on executing integrated demand generation programs that attract, engage, and convert target audiences across key business verticals.
The ideal candidate brings experience in B2B demand generation and campaign execution, with the ability to support programs across channels and help optimize performance throughout the funnel. This role will partner closely with the Demand Generation leader, as well as Sales, Product Marketing, Revenue Operations, and broader Marketing teams, to execute campaigns and drive measurable pipeline contribution.
Success Profile
At InvoiceCloud, success is anchored in our core competencies. These competencies guide how every employee delivers impact across their role.
Takes Ownership
- Supports execution of demand generation programs across key business verticals, helping drive campaign performance and pipeline contribution.
- Coordinates end-to-end campaign execution, including setup, launch, QA, monitoring, and follow-up.
- Partners with the Demand Generation leader and cross-functional stakeholders to align campaign activities with target accounts, messaging, and business priorities.
- Maintains accurate campaign tracking, documentation, and reporting to support visibility and continuous improvement.
- Executes campaign workflows across marketing automation, CRM, and ABM platforms to support complex B2B sales cycles.
- Helps build, launch, and optimize nurture programs and lifecycle campaigns to improve lead progression and conversion.
- Supports audience segmentation, list management, and campaign processes to improve consistency and reduce manual effort.
- Uses campaign and funnel performance data to identify opportunities for optimization and stronger ROI.
- Executes full-funnel demand generation campaigns that contribute to qualified pipeline growth across target markets.
- Tracks and reports on KPIs such as MQLs, SQLs, pipeline contribution, conversion rates, and campaign performance.
- Supports industry events and conferences through coordinated pre-event, onsite, and post-event campaign execution.
- Continuously tests and refines campaign elements to improve engagement, conversion, and pipeline outcomes.
- Uses ABM tools, intent signals, and campaign insights to help identify and engage high-value accounts and buying groups.
- Applies marketing automation and AI-enabled platform capabilities to improve targeting, personalization, and campaign effectiveness.
- Supports development and promotion of content assets such as webinars, whitepapers, case studies, calculators, and solution briefs.
- Experiments with new campaign tactics, channels, and optimization approaches to improve demand generation results over time.
- 2–4+ years of experience in B2B demand generation, campaign execution, or digital marketing, ideally within payments, fintech, billing, or SaaS
- Hands-on experience with marketing automation platforms, CRM systems such as Salesforce, ABM tools, and digital campaign platforms
- Strong analytical skills with the ability to interpret campaign performance data and make optimization recommendations
- Excellent communication and collaboration skills
- Ability to simplify complex value propositions into clear, effective campaign messaging
- Familiarity with enterprise buyer groups and multi-stakeholder purchasing processes is preferred
- Experience supporting campaigns across multiple verticals or audience segments is a plus
InvoiceCloud is committed to providing equal employment opportunities to all employees and applicants. We do not tolerate discrimination or harassment of any kind based on race, color, religion, age, sex, nationality, disability, genetic information, veteran or military status, sexual orientation, gender identity or expression, or any other characteristic protected under applicable laws.
This commitment applies to all aspects of employment, including recruitment, hiring, placement, promotion, termination, layoff, recall, transfer, leave, compensation, and training.
If you require a disability-related or religious accommodation during the application or recruitment process, and wish to discuss possible adjustments, please contact jobs@invoicecloud.com.
Click here to review InvoiceCloud’s Job Applicant Privacy Policy.
For recruitment agencies: InvoiceCloud does not accept unsolicited resumes from agencies. Please do not forward resumes to our job aliases, employees, or any other company location. InvoiceCloud is not responsible for any fees associated with unsolicited submissions.
To apply for this job please visit invoicecloud.net.
Explore InvoiceCloud online
Working in Hyderabad, Telangana
Weather right now in Hyderabad, Telangana: checking… · Local time: · Air quality: · Daylight: · UV index:
Hyderabad is the capital and largest city of the Indian state of Telangana. It occupies 650 km2 (250 sq mi) on the Deccan Plateau along the banks of the Musi River, in the northern part of South India. With an average altitude of 536 m (1,759 ft), much of Hyderabad is situated on hilly terrain around artificial lakes, including the Hussain Sagar lake, predating the city's founding, in the north of the city centre. According to the 2011 census of India, Hyderabad is the fourth-most populous city in India with a population of 6.9 million residents within the city limits, and has a population of
Telangana is a state in southern India on the Deccan Plateau bordering Maharashtra and Chhattisgarh to the north and Andhra Pradesh and Karnataka to the south. It is the eleventh largest and the twelfth most populated state of India. According to the Rigveda's Aitareya Brahmana, the region corresponding to Telangana has been inhabited by the Andhras since at least the 9th century BCE with the late
🇮🇳 Relocation safety for India: High Risk — via Warnely, CC BY 4.0
National unemployment rate in India: 4.2% — via World Bank
- Elevation 509m (1,670 ft)
Source: Wikipedia (state)
Job details above are provided by the employer/source. The sections on this page are compiled from public data sources with AI assistance.
Accommodations: if you need a workplace accommodation to apply for or perform this job, see ADA.gov or EEOC.gov for guidance on your rights and how to request one.
Keep exploring on Get A Job.ai
Not quite the right fit? Your next opportunity is a click away.
- Browse all jobs
- More jobs by category
- Remote jobs you can do from anywhere
- Research typical pay for this role
- Set a job alert so new matches reach you first
- Upload your resume to apply faster
Hiring instead? Post a job and reach candidates searching right now.