Creative Strategist

Core Responsibilities

1. Creative Ownership and Strategy

• Translating client goals and direction into a clear creative strategy.
• Building a long-term content direction, not just individual videos.
• Creating structured posting plans that serve a bigger narrative and growth vision.
• Understanding storytelling deeply, ensuring every video is compelling, relevant, and clear.
• Being the final creative approval for all content before publishing.
• Ensuring high creative standards, no mistakes in storytelling, messaging, subtitles, or execution.

1. Social Media Expertise

• Strong understanding of what works and what does not across platforms.
• Ability to pivot quickly based on performance, trends, and audience response.
• Constant exploration of new formats, hooks, and storytelling approaches.
• Making data-informed creative decisions without losing intuition and originality.

1. Production and Operations Ownership

• Full responsibility for pod KPIs and output targets.
• Ensuring content is delivered on time, consistently, and at high quality.
• Optimizing workflows and processes to increase efficiency and output.
• Pushing the team to go above and beyond where possible.
• Coordinating all production elements, schedules, resources, and handoffs.
• Escalating issues early and proactively when risks arise.

1. Team Management and Leadership

• Leading, mentoring, and developing team members.
• Improving team skills, confidence, and creative thinking.
• Creating a collaborative environment where the team operates as one unit.
• Making sure each team member has what they need to succeed.
• Addressing performance issues clearly and constructively.
• Building a strong team culture focused on excellence and ownership.

1. Client Communication and Alignment

• Participating in a dedicated WhatsApp group with the client.
• Presenting content plans and creative directions.
• Receiving and managing client feedback.
• Implementing feedback while protecting creative quality and strategic direction.
• Ensuring ongoing alignment with client goals and expectations.

1. Accountability and Performance

• Success is measured through clear KPIs related to growth, performance, and delivery.
• A performance-based compensation structure is tied to achieving specific KPIs.
• When things go well, the CS is recognized.
• When issues arise, the CS is expected to own them and resolve them.

Profile we’re looking for

• Strong creative strategist with hands-on social media experience.
• Deep understanding of storytelling and digital content.
• Highly organised, operationally strong, and detail-oriented.
• Able to think long-term while executing day to day.
• Natural leader who knows how to push people to do their best work.
• Comfortable with ownership, responsibility, and accountability.