Category Director

Welcome to the Traegerhood: 

Our business is BBQ, and business tastes good. Traeger invented the wood pellet grill over 30 years ago, and we’re fanatics who are dedicated to bringing people together to create a more flavorful world. From our headquarters in Salt Lake City, we work tirelessly to provide a world-class experience to our customers, retailers, and especially our employees. If you’re a team player who’s dedicated to delivering top-quality results every day, then we want you to come cook with us. 

What You’ll Do: 

Traeger is seeking a Category Director to join our team. In this role, you will report into our VP of Product and will be accountable for owning the in-line, cross channel product mix plan and partnering with Program Management to devlier products that drive exceptional business results.  As our Category Director, you will create long-term product roadmaps, set product quality and cost goals, and drive profitable growth. You will also work with cross-functional marketing and sales teams to create and deliver exceptional products to market.  

How You’ll Help Us Win: 

• Develop and execute global product innovation strategies for new categories and existing products 

• Lead our global category innovation efforts to ensure that the product roadmap meets consumer needs in specific channels in the coming years 

• Contribute in costing analysis determine optimal product effectiveness 

• Own product quality for the product line 

• Set overall MSRP strategy for category products both consumer and trade 

• Own product transition and inventory for new product introductions 

• Conduct business performance analysis, including revenue, volume, product margin, category gap analysis versus competition, and effective balance of sale (good, better, best) 

• Initiate frequent interaction with consumer and trade to monitor performance and collect market and competitor data 

• Prioritize and manage 3rd party product development partners 

• Assist sales teams in developing and maintaining relationships with retailers and trade partners 

What You’ll Need To Succeed: 

• Bachelor’s in Business, Marketing, or related discipline 

• Minimum 7 years of experience in product development or marketing within the durable industry and/or consumer package goods is required. Durable industry experience is preferred 

• Firm grasp of marketing methods and processes to ensure growth   

• A proven ability to develop and launch new products 

• Confidence in actions and decisions to help drive a successful product launch 

• Analytical, financial and computer competence 

• Ability to manage relationships 

• Strong consumer focus 

• Exceptional communicator with strong interpersonal skills 

• Impeccable presentation skills   

• Excellent analytical skills, and the ability to negotiate 

• Insatiable appetite to meet and exceed revenue, margin, and volume goals 

• In-depth knowledge of products and brands 

• Ability to manage multiple projects simultaneously 

Why You Will Love Working Here: 

• Be part of the most disruptive force in outdoor cooking 

• Join a true team working towards a common goal 

• Culture of risk-taking, innovation, & quality 

• So. Much. Food. 

• Have an outdoor lover’s paradise in your backyard 

• Full medical/dental/vision package to fit your needs 

• 401k to help you plan for the future 

• Tuition reimbursement 

• Individual professional development programs & initiatives to help you grow professionally 

• Great discounts on all things Traeger 

• Did we mention all the food?