Associate Business Development Director

Who we are

The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media-buying platform that helps brands deliver a more insightful and relevant ad experience for consumers, and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day.

So if you’re talented, driven, creative, and hungry to join a dynamic, globally-connected team, then we want to talk!

What we do
The Trade Desks’ Business Development team specialises on finding, building, and growing strategic partnerships with the most innovative advertisers and agencies across Hong Kong.

Our role is to identify, form and strengthen relationships through building trust with client partners across a range of different roles and seniority, from CEOs and Heads of Digital to investment and activation executives. We’re immensely proud of our independence and objectivity in the programmatic ecosystem and our role as consultants and advisors for access to, and success in, the entirety of the premium open internet. We actively listen, meet clients where they are on their digital journey and add value by solving complex problems with simplified solutions. Here at The Trade Desk, we’re in search of Associate Business Development Directors who are master relationship builders, strategic consultants and creative problem solvers to join our growing team.

What you’ll do
• Establish strategic partnership and frameworks with key advertisers
• Acquire, build, and cultivate relationships with senior leaders at advertising agencies.
• Work collaboratively with teams spanning commercial, legal, account management, trading, data and inventory partnerships and TAM to cultivate and grow accounts.
• Communicate the value of The Trade Desk media buying platform by presenting our core value proposition, and tailor the content to suit the needs of each audience.
• Establish strategic frameworks to help encourage testing of innovative product releases based on client needs with senior leadership, product, & engineering.
• Take the lead in responding to RFPs or new client opportunities, including qualification & win strategy.
• Prospect and negotiate net new MSAs (partnership contracts) and JBPs (Joint Business Plans) with key advertisers.
• Coordinate with global counterparts to discover learnings and avoid pitfalls encountered on similar pieces of business.
• Work closely with product, marketing and revenue teams to constantly optimize efforts relating to company-wide goals.
• Identify and close strategic up-selling opportunities by understanding core client business needs and translating the value TTD offers.
• Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators.
• Accurately manage and communicate monthly forecasts and pipeline.
• Contribute to The Trade Desk culture by bringing your full self.

Who you are
• 8-10+ years of experience in digital advertising sales, managing senior relationships, ideally within a programmatic environment.
• Experience with advertising ecosystem; advertisers, online publishers, ad network, ad exchange, and agency dynamics.
• Experience with creating annual business plans and conducting business reviews.
• An excellent collaborator who can work with individuals in varying teams with differing priorities and coordinate everyone to a singular beneficial goal.
• Programmatic platform sales experience highly preferred.
• Strong communication skills with the ability to speak with C-level clients.
• Ability to deconstruct complex topics and translate them to audiences in a way that’s digestible.
• Strong quantitative skills and negotiation ability.
• A passion and curiosity to the programmatic space and a desire to constantly build on industry knowledge.
• A consistent strive for excellence.
• Proven track record of exceeding revenue expectations.
• Proficient in English, Cantonese.

The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.