Marketing and Communications Specialist

Join University of North Florida's Enrollment Services division as a Marketing and Communications Specialist, a full-time role based in Jacksonville, Duval County. This position is central to advancing our institution's visibility and student recruitment through data-driven marketing and strategic communications.

About the Role

The Marketing and Communications Specialist serves as a key member of the Enrollment Services Communication team, driving measurable outcomes through the analysis and optimization of our marketing initiatives and communications programs. You'll bridge strategy and execution, turning enrollment data into actionable insights that help University of North Florida reach and engage prospective students.

Responsibilities

• Track the performance of enrollment marketing campaigns across all channels and touchpoints
• Analyze communications data and provide regular reports on campaign effectiveness and metrics
• Collaborate with Enrollment Services leadership and communications staff to refine messaging and strategy
• Monitor and assess the impact of marketing efforts on recruitment outcomes
• Support the development and implementation of marketing initiatives that advance enrollment goals
• Generate insights and recommendations based on performance data to optimize future campaigns

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field
• Proven experience in marketing analytics, performance tracking, or communications measurement
• Strong analytical and problem-solving skills with proficiency in data interpretation
• Excellent written and verbal communication abilities
• Experience with marketing analytics platforms, CRM systems, or similar data tools
• Demonstrated ability to work collaboratively in team environments
• Attention to detail and strong organizational skills

About University of North Florida

University of North Florida is a forward-thinking public institution serving the Jacksonville region and beyond, preparing students for meaningful careers and lives of impact. Our Enrollment Services division is dedicated to identifying and supporting talented students who will thrive in our vibrant academic community.

How to Apply

To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.