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Prepare brief case stories where culture-led earned social coverage moved business or brand metrics. Be ready to explain how you prioritize platforms, brief agency partners, and separate vanity engagement from share-of-voice or narrative quality.
Best suited to leaders already operating at VP/Director level in social and earned strategy who can steer culture-first narratives inside a large agency holding-company setting and work on-site around Grand Central, Manhattan.
As VP/Director of Social Strategy focused on culture-first earned media at Publicis Groupe Holdings B.V, a day typically means framing cultural moments into unpaid social and PR narratives, aligning creative, PR, and client leads, reviewing influencer and media outreach plans, and deciding which stories deserve amplification versus quiet monitoring.
No. The listing marks remote as off and places the job in Grand Central, Manhattan.
It points to building unpaid social and media conversation from cultural relevance—not leading with paid media—as the core of the social strategy remit.
Only the employer name Publicis Groupe Holdings B.V and the domain publicisgroupebv.com; no salary, review, or certification data was provided.
Website: publicisgroupebv.com
Public cache only — not an employee review.
Vice President/Director, Social Strategy — Culture-First Earned Media (New York) Publicis Groupe Holdings B.V - Grand Central, Manhattan Position Summary We are seeking a Vice President or Director, Social Strategy to join our team at Publicis Groupe in New York. This role will be integral in partnering with creative, social listening, influencer, PR, and brand teams across a growing beauty portfolio. You will translate cultural insights into compelling creative perspectives and ensure that all strategies are centered around social-first thinking from ideation through execution. What You'll Do Translate cultural insights into strong creative points of view (POVs) Develop social and content strategies aligned with business objectives Lead the development of influencer partnerships and campaigns Ensure all social-first thinking is integrated from ideation through execution Partner closely with cross-functional teams to drive brand awareness and engagement Who We're Looking For We are looking for a strategic thinker with a passion for culture, social media trends, and influencer marketing. You should have a proven track record of developing and executing successful social media strategies that align with business goals. Strong leadership skills, excellent communication abilities, and the ability to work in a fast-paced environment are essential. 5+ years of experience in social strategy or related field Demonstrated success in translating cultural insights into compelling creative strategies Experience leading cross-functional teams Strong understanding of social media trends and influencer marketing Excellent communication and leadership skills About Publicis Groupe Holdings B.V Publicis Groupe is a global advertising and communications company with a diverse portfolio of brands. Our mission is to create impactful, culture-first campaigns that resonate with audiences worldwide. Join us in shaping the future of social strategy for our beauty clients. Apply Today To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.
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