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Prepare cases on fintech growth funnels, AI narrative risk, and corporate vs. product marketing tradeoffs. Bring metrics from past campaigns and a point of view on how King River Capital Group might scale brand and demand from Santa Cruz.
Strong fit if you lead corporate marketing for growth-stage fintech, can own AI-era messaging, and prefer on-site presence in Santa Cruz rather than remote. Thin public company data means research King River Capital Group’s focus before applying.
As VP, Corporate Marketing – FinTech Growth & AI at King River Capital Group in Santa Cruz, the day centers on growth narrative, AI-forward positioning, and multi-channel campaigns that support portfolio or platform goals. Expect briefing leadership, aligning product and investor-facing messages, reviewing performance, and coordinating agencies or in-house teams on launches and thought leadership.
Prioritize fintech go-to-market, growth marketing, executive storytelling, and AI product literacy. Build measurement discipline (pipeline, brand lift) and cross-functional influence with product, sales, and leadership. No certification list was supplied for this role family.
The listing is not remote (remote flag 0); expect work tied to Santa Cruz, Santa Cruz County.
VP-level corporate marketing with fintech growth and AI as core themes, not pure brand-only or pure performance-only work.
King River Capital Group’s strategy, portfolio or services, and how corporate marketing supports growth—public enricher data on the company was not provided.
VP, Corporate Marketing - FinTech Growth & AI at King River Capital Group in Santa Cruz, Santa Cruz County Role Overview King River Capital Group is seeking a Vice President of Corporate Marketing to unify its market narrative and brand architecture. This role will be pivotal in integrating marketing functions, developing brand strategies, and leading corporate communications. Your Responsibilities Unify the company's market narrative and brand architecture Integrate various marketing functions to ensure cohesive branding Develop and implement comprehensive brand strategies Lead corporate communications efforts, ensuring consistent messaging across all platforms Requirements Over 10 years of B2B marketing leadership experience in fintech or SaaS industries Strong communication skills and fluency in AI tools Proven track record of unifying market narratives and brand architectures Experience in integrating marketing functions to support corporate growth More About King River Capital Group King River Capital Group is a leading financial technology company based in Santa Cruz, Santa Cruz County. We are dedicated to driving innovation and growth through advanced AI tools and strategic marketing initiatives. Applying for This Role To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.
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