Vice President, Marketing

Altura Credit Union is seeking a results-driven Vice President, Marketing in Riverside, Riverside County, to architect the strategy that grows our membership and elevates our brand across the Inland Empire.

About the Role

As Vice President, Marketing at Altura Credit Union, you will own the full marketing engine—pairing creative brand building with rigorous financial discipline. This full-time, on-site leadership position in Riverside is built for a marketer who treats every campaign as an investment and every metric as a decision-making tool. You will turn profitability data, CRM insights, and independent brand-measurement findings into a clear, executable growth plan.

Key Responsibilities

• Lead member acquisition and brand awareness efforts with measurable, trackable outcomes.
• Allocate marketing budgets with financial precision, ensuring each dollar delivers demonstrable return on investment.
• Define and monitor clear KPIs and ROI frameworks that hold campaigns accountable to results.
• Translate profitability analysis, CRM platforms, and third-party brand measurement tools into actionable marketing strategy.
• Champion a metrics-first culture across the marketing function, guiding the team toward data-backed decisions.

Qualifications

• Proven leadership experience in marketing, ideally within financial services, banking, or a credit union setting.
• Strong command of marketing analytics, including profitability modeling, CRM systems, and brand-tracking methodologies.
• Demonstrated ability to set KPIs, build ROI frameworks, and connect spending to measurable growth.
• Skilled at balancing brand strategy with budgetary discipline and financial accountability.
• Available to work full-time, on-site in Riverside, Riverside County.

About Altura Credit Union

Altura Credit Union is a member-focused financial cooperative serving Riverside and the surrounding Riverside County community. We are committed to delivering value to our members and investing thoughtfully in the people and strategies that drive sustainable growth.

How to Apply

Ready to lead marketing for Altura Credit Union? View the full Vice President, Marketing listing and apply via Adzuna to take the next step in your career.