fal
fal is the generative media ecosystem powering the next generation of AI products. We build the infrastructure, tools, and model access that teams need to move from idea to production, and do it at scale without compromise. For developers and enterprises, fal is the foundation that makes generative media not just possible, but practical: a unified platform where high-performance inference, orchestration, and observability come together to unlock new categories of AI-native products.
As generative media reshapes industries across a market projected to grow by hundreds of billions over the next decade, fal is becoming the ecosystem that ambitious teams build on.
About this role
As a Forward Deployed Engineer on Serverless, you will work directly with enterprise customers to help them deploy, scale, and operationalize their AI workloads on fal. This is a highly technical, customer-facing role where you’ll act as the bridge between Sales, Product and Infrastructure teams.
You’ll join customer calls, deeply understand their architecture and needs, and translate those into actionable implementation plans and product requirements. You will be responsible for unblocking customer deployments, accelerating onboarding, and ensuring enterprise accounts successfully reach production fast.
This is a role for someone who loves solving real-world engineering problems and wants direct ownership over outcomes that drive revenue and product growth.
What you’ll work on
- Join enterprise onboarding calls and act as the technical owner for deployments
- Help customers integrate their models into fal Serverless (APIs, scaling, observability, deployment workflows)
- Debug customer issues end-to-end across frontend, backend, and infra layers
- Translate customer feedback into clear product specs, tasks, and engineering priorities
- Work closely with Product + Infra to ensure enterprise needs are shipped into the platform
- Build custom proofs-of-concept or lightweight integrations to unblock adoption
- Identify repeatable patterns across customers and turn them into reusable product features
- Improve internal tooling, onboarding flows, and docs based on real customer pain points
What we’re looking for
- Strong engineering background (Proficiency with TypeScript, Python, Postgres, and Next.js)
- Experience working with customers in a technical capacity (Solutions Engineer, Forward Deployed Engineer, DevRel Engineer, or similar)
- Comfortable jumping into ambiguous customer problems and finding solutions fast
- Ability to understand complex systems and communicate clearly with both technical and non-technical stakeholders
- Strong written communication skills (turning customer conversations into actionable specs/tasks)
- Experience working across APIs, infrastructure, and cloud environments
- High ownership mentality: you take responsibility for customer success end-to-end
- Comfort operating in a fast-moving, low-process environment
Nice to have
- Experience with serverless platforms, infra products, or developer platforms
- Familiarity with observability tooling (logs, metrics, tracing)
- Background in distributed systems, Kubernetes, or cloud-native deployments
- Experience with AI/ML workloads in production
- Experience writing documentation, onboarding guides, or customer playbooks
Why join
- Own the success of fal’s most important enterprise deployments
- Work on a product used at massive scale with real production workloads
- Direct influence over product roadmap through customer feedback loops
- High autonomy and visibility across Product, Infra, and Sales leadership
- Be a foundational member of a rapidly growing product vertical
- Work at one of the fastest-growing AI startups, helping shape a new category
What we offer at fal
- Interesting and challenging work
- Competitive salary and equity
- A lot of learning and growth opportunities
- We offer relocation assistance to San Francisco.
- Health, dental, and vision insurance (US)
- Regular team events and offsite
Compensation
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$150,000 – $230,000 + equity + comprehensive benefits package
Location
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We are currently hiring in downtown San Francisco.
To apply for this job please visit job-boards.greenhouse.io.
Explore fal online
Working in San Francisco, California
San Francisco, officially the City and County of San Francisco, is the fourth-most populous city in California and the 17th-most populous in the United States, with a population of 826,079 in 2025. Among U.S. cities with a population of 200,000 or more, San Francisco is ranked first by per capita income, second by population density, and sixth by aggregate income as of 2024. Some 4.6 million residents live in the city's metropolitan statistical area, which is the 13th-largest in the United States. Around 9.2 million live in the San Jose–San Francisco–Oakland combined statistical area, the fift
California is a U.S. state in the Western United States that lies on the Pacific Coast. It borders Oregon to the north, and Nevada and Arizona to the east; it also shares an international border with the Mexican state of Baja California to the south. With over 39 million residents across an area of 163,696 square miles (423,970 km2), it is the largest U.S. state by population and third-largest by
Source: Wikipedia (state)
Market context
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