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Be ready to discuss PLG metrics (activation, expansion, conversion), past vertical GTM for regulated or complex buyers, and how you would market data-exchange products where trust and compliance matter. Reference public company context (healthcare data network, 2017 founding) rather than inventing internal roadmaps.
Strong fit if you have senior PLG marketing experience in B2B, ideally health tech, legal, insurance, or other regulated verticals, and can work from the Cammack Village / Pulaski County, AR location as listed (not remote).
As Sr. Marketing Manager for product-led growth focused on legal and insurance, expect work that turns Datavant’s healthcare data-exchange value into self-serve acquisition and expansion for those verticals: messaging and experiments for product-led funnels, partnering with product/growth on activation and retention signals, and positioning privacy/compliance-sensitive benefits for legal and insurance buyers—grounded in a health-data platform, not general consumer SaaS.
Useful focus areas for this title at a health-data company: product-led growth loops, B2B lifecycle marketing, vertical messaging for legal/insurance, and fluency in healthcare data privacy constraints. No certification family or costed resources were provided.
It develops a digital ecosystem for healthcare data exchange for research, pharma, payers, analytics, hospitals, and providers, mainly in the U.S.
The listing marks remote as no; location is Cammack Village, Pulaski County, Arkansas.
Start with the Datavant Wikipedia page and the company’s domain, datavant.com.
Website: datavant.com
Datavant is a health information technology company with its corporate executive offices in New York, NY, USA, which develops and maintains a digital ecosystem for the exchange of healthcare data. Datavant's clients include clinical research organizations, pharmaceutical companies, payers, analytics companies, hospitals, and providers, operating primarily in the US healthcare market.
Public cache only — not an employee review.
Join Datavant as a Senior Marketing Manager focused on Product-Led Growth, where you'll lead go-to-market strategies for our Legal & Insurance vertical in Cammack Village, Pulaski County. This is a full-time opportunity to shape how leading healthcare organizations discover, adopt, and expand their use of our data collaboration platform. About the Role As Senior Marketing Manager of Product-Led Growth for our Legal & Insurance division, you'll own the end-to-end marketing strategy that drives awareness and customer adoption of Datavant's solutions. You'll develop programs and campaigns designed to generate qualified pipeline, reduce friction in the buying journey, and enable customers to self-discover the value of our platform through direct product engagement and content-driven initiatives. What You'll Do Develop and execute integrated product-led growth campaigns targeting legal and insurance organizations within the healthcare ecosystem Create content strategy and marketing collateral that demonstrates how Datavant's platform solves key pain points for providers, health plans, insurers, and other healthcare stakeholders Collaborate with product, sales, and customer success teams to identify growth opportunities and optimize the customer adoption journey Manage marketing campaigns across digital channels, including demand generation, email nurture, and thought leadership initiatives Analyze campaign performance and customer engagement metrics to refine strategy and improve marketing ROI Support business development for the Legal & Insurance segment by enabling sales with messaging, case studies, and competitive intelligence What We're Looking For 7+ years of marketing experience, with at least 2 years focused on product-led growth strategies Proven track record managing go-to-market initiatives for B2B SaaS, data platforms, or healthcare technology solutions Strong understanding of healthcare industry dynamics, compliance requirements, and the buying processes of health plans, healthcare providers, and life sciences companies Experience marketing in or to the legal and insurance sectors is a plus Excellent project management, cross-functional collaboration, and communication skills Analytical mindset with ability to design experiments, measure results, and iterate rapidly Strategic thinking balanced with hands-on execution capability About Datavant Datavant is the data collaboration platform trusted by the healthcare industry. Our mission is to make the world's health data secure, accessible, and actionable. We deliver critical data solutions to providers,…
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