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Be ready to discuss integrated campaigns you led end-to-end, how you aligned entertainment or event partners with brand goals, and how you measured impact. Prepare examples of working with agencies, legal/brand guidelines, and tight timelines. Expect questions on QSR or consumer-brand marketing and collaboration with field or franchise stakeholders.
Strong fit if you have integrated marketing experience spanning campaigns, partnerships, and events, and want on-site work with a global chicken QSR brand in Orange County rather than remote. Less fit if you need remote flexibility or a pure digital-only role without experiential work.
As Sr. Associate Manager, Integrated Marketing for Energy, Entertainment & Events at KFC, you would likely coordinate campaigns that tie brand energy moments, entertainment partnerships, and live or experiential events into one story across channels. Days may mix briefings, creative and media partners, event timelines, and measurement so activations feel consistent with KFC’s broader brand.
Useful focus areas: integrated campaign planning, event and experiential marketing, partnership/entertainment collaborations, cross-channel storytelling, and stakeholder management in a large QSR brand environment. No certification list is provided in the data for this role family.
No. The listing marks remote as 0 and places the job in East Irvine, Orange County.
KFC is a subsidiary of Yum! Brands, which also owns Pizza Hut and Taco Bell.
It points to marketing that connects brand energy, entertainment partnerships, and event activations into one integrated program for KFC.
Website: kfc.org
KFC Corporation, doing business as KFC, is an American multinational fast food restaurant chain specializing in Southern fried chicken and chicken sandwiches. Headquartered in Louisville, Kentucky, it is the world's second-largest restaurant chain after McDonald's, with over 31,980 locations globally in 150 countries, as of September 2025. The chain is a subsidiary of Yum! Brands, a restaurant company that also owns the Pizza Hut and Taco Bell chains.
Public cache only — not an employee review.
KFC is seeking a Senior Associate Manager of Integrated Marketing for a full-time position in East Irvine, Orange County. In this role, you'll lead marketing strategy and execution across energy, entertainment, and event partnerships that drive brand growth and customer engagement. About the Role As a Senior Associate Manager of Integrated Marketing, you'll develop and oversee comprehensive campaigns that connect KFC with customers through strategic partnerships, sponsorships, and experiential initiatives in the energy, entertainment, and events sectors. You'll drive brand visibility and impact while serving as a key marketing leader collaborating across departments to ensure consistent messaging and measurable business results. What You'll Do Conceive and execute integrated marketing campaigns leveraging energy, entertainment, and event platforms to reach and engage target audiences Manage partnerships and sponsorships, ensuring KFC's brand presence, positioning, and messaging align with marketing objectives Develop event marketing strategies and tactics that enhance brand awareness and drive customer acquisition and loyalty Collaborate with creative, digital, and communications teams to deliver cohesive multi-channel campaigns Track campaign performance metrics and optimize strategies to maximize ROI and customer engagement Cultivate relationships with internal stakeholders and external partners to identify growth opportunities Oversee marketing project budgets and allocate resources efficiently across initiatives Mentor and support marketing team members in professional development What We're Looking For 5+ years of marketing experience, with proven success in integrated marketing, partnership marketing, or related roles Strong background in event marketing, sponsorship management, or entertainment partnerships Excellent project management and multitasking abilities in fast-paced environments Outstanding communication and cross-functional stakeholder management skills Demonstrated expertise in brand strategy, positioning, and competitive market analysis Experience leveraging marketing analytics and data insights to inform decisions Bachelor's degree in marketing, communications, business, or related field How to Apply Ready to make an impact at KFC? Apply through this listing to join our East Irvine team today.
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