Sr. Manager, Integrated Campaigns and ABX

Observe.AI is hiring a remote, full-time Sr. Manager, Integrated Campaigns and ABX (US) to architect and scale multi-channel marketing programs that turn awareness into pipeline and revenue. If you thrive at the intersection of campaign strategy, account-based experience, and hands-on execution, this is your chance to power a fast-growing CX AI company's go-to-market engine.

About the Role

As Sr. Manager, Integrated Campaigns and ABX at Observe.AI, you'll own both broad demand generation and precision Account-Based Experience (ABX) programs that engage priority accounts and buying groups. Partnering across Marketing, Sales, SDRs, Customer Success, Product Marketing, and Revenue Operations, you'll orchestrate coordinated campaigns that produce measurable impact at every stage of the buyer journey — blending data-driven strategy with the execution chops to make it real.

Key Responsibilities

• Plan and run integrated, multi-channel campaigns spanning digital, content, webinars, events, email, social, partner, and outbound motions to grow awareness, engagement, pipeline, and revenue.
• Translate Product Marketing messaging, launches, and thought leadership into high-impact programs, and own the campaign calendar, timelines, and performance reporting.
• Build and execute ABX strategies for strategic target accounts, crafting personalized account journeys across digital, content, events, executive engagement, and sales plays.
• Align marketing and sales around account engagement, funnel progression, and revenue outcomes, while measuring buying-group penetration and pipeline influence.
• Define KPIs, analyze buyer engagement trends, and surface optimization opportunities through clear stakeholder reporting.
• Establish scalable planning processes and repeatable ABX playbooks that extend across segments and regions.

Qualifications

• 8+ years in B2B demand generation, integrated campaigns, growth marketing, or account-based marketing — ideally within SaaS or technology.
• Track record of campaigns and ABM/ABX programs that drove quantifiable pipeline and revenue with enterprise and strategic accounts.
• Command of multi-channel marketing: email, webinars, paid media, content syndication, events, social, and outbound engagement.
• Hands-on with marketing automation (Marketo, HubSpot, Eloqua) and CRM (Salesforce), plus strong analytical and project management skills.
• Exceptional communication and stakeholder management, balancing strategy with execution in a fast-paced environment. Experience leading ABX in enterprise SaaS is a plus.

About Observe.AI

Observe.AI is the AI Agents platform for customer experience, helping organizations deliver faster, smarter, more efficient service at scale. Its purpose-built AI agents autonomously execute work across the full CX lifecycle — understanding context, making decisions, taking action, and continuously improving outcomes. Trusted by brands like DoorDash, Affordable Care, Signify Health, and Verida, Observe.AI lifts customer satisfaction and agent productivity across every interaction.

How to Apply

To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.