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Prepare regional media plans for a product or threat-research story, examples of multi-market campaigns, how you prioritize journalists, and how you partner with product marketing under fast news cycles. Expect questions on measuring share of voice and handling sensitive security narratives.
Strong fit if you have senior B2B tech PR/media strategy experience spanning the U.S. and LatAm and can translate complex security topics into clear, credible stories for press.
As Senior Media Strategist for NorthAm & LatAm, a typical day blends message planning for cybersecurity launches with regional media targeting. You shape narratives for firewall/cloud products, brief spokespeople, pitch and manage journalist relationships across both regions, track coverage, and align with corporate comms, product marketing, and Unit 42–style threat storytelling when news cycles spike.
Build depth in B2B tech media strategy, cybersecurity messaging, bilingual/regional audience nuance for LatAm, earned-media measurement, and crisis-aware comms. No cert list or costs were provided for this occupation family.
The listing marks remote as no; it is a United States–based role covering NorthAm and LatAm.
Primarily cybersecurity platforms—advanced firewalls and related cloud security—serving enterprises worldwide.
No certification resources or costs were supplied in the source data for this role.
Website: paloaltonetworks.com
Palo Alto Networks, Inc. is an American multinational cybersecurity company with headquarters in Santa Clara, California. The core product is a platform that includes advanced firewalls and cloud-based offerings that extend those firewalls to cover other aspects of security. The company serves over 70,000 organizations in over 150 countries, including 85 of the Fortune 100. It is home to the Unit 42 threat research team and hosts the Ignite cybersecurity conference. It is a partner organization of the World Economic Forum.
Public cache only — not an employee review.
Join Palo Alto Networks as a Senior Media Strategist, North America & Latin America. We're seeking a strategic leader to drive impactful media initiatives across these critical markets. This is a full-time position based in the US. About the Role As Senior Media Strategist for North America and Latin America, you'll lead strategic media planning and execution for Palo Alto Networks. This senior leadership position involves developing comprehensive media strategies, aligning campaigns with business objectives, and driving visibility for our cybersecurity solutions across two dynamic regions. You'll combine data-driven insights with strategic vision, collaborating across global teams to maximize reach and business impact. Core Duties Develop integrated media strategies and plans for North America and Latin America Lead media planning, buying, and negotiation across digital, traditional, and emerging channels Partner with marketing, sales, product, and executive teams to align media with business priorities Track and analyze campaign performance, market insights, and competitive landscape Manage media budgets, timelines, and vendor relationships to achieve ROI targets Oversee media teams or coordinate with external agencies on strategic initiatives Present strategic recommendations and performance insights to senior leadership Qualifications 7+ years of media strategy, planning, or marketing leadership experience Proven track record managing media programs across multiple regions or complex markets Deep understanding of media channels, audience segmentation, and campaign measurement Strong analytical and strategic thinking capabilities Demonstrated ability to lead, influence, and collaborate across functions Outstanding written and verbal communication skills Experience in B2B, technology, or enterprise marketing strongly preferred Why Join Palo Alto Networks Palo Alto Networks is a leader in cybersecurity, trusted by organizations worldwide to protect their digital operations. We're building a culture where innovative thinking and diverse perspectives drive real impact. Your strategic vision will directly shape how we engage with customers and markets. If you're motivated by complex challenges, want to make a meaningful contribution to cybersecurity, and thrive in a collaborative environment, this role offers that opportunity. Ready to Apply? To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.
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