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Expect scenarios on journey design, deliverability, A/B tests, and diagnosing weak automations. Prepare end-to-end lifecycle examples and the metrics you improved.
Strong fit if you already run marketing automation platforms, collaborate cross-functionally, and can own senior program quality on-site in NYC at Applydigital.
As a Senior Marketing Automation Specialist at Applydigital in New York City, a typical day focuses on building and refining automated journeys, maintaining platform workflows, segmenting audiences, and partnering with content, analytics, and demand-gen teammates so nurture paths stay accurate and measurable.
Build platform fluency with these free credentials:
The listing is for New York City and is not marked remote, so expect on-site or hybrid terms as Applydigital confirms.
Useful free options include Google Skillshop and HubSpot Academy marketing courses.
Seniors typically own complex automations, governance, and mentoring—not only single email flows.
Senior Marketing Automation Specialist at Applydigital in New York City The Opportunity Applydigital, a leading Agentic Customer Experience (ACx) partner for global brands, is seeking a Senior Marketing Automation Specialist to join our rapidly growing full-service Martech team. This role will be integral in managing and executing marketing automation projects across multiple platforms, contributing to the success of our expanding client base. Key Responsibilities Develop and maintain HTML, CSS, and platform-specific code for email campaigns and other marketing initiatives. Implement dynamic logic within templates to ensure seamless content delivery across various marketing channels. Perform quality assurance (QA) testing in multiple marketing platforms to ensure campaign success and client satisfaction. Collaborate with cross-functional teams, including creative and strategy, to deliver high-quality personalized experiences for clients. Skills & Qualifications Proven experience as a Marketing Automation Specialist or similar role. Expertise in HTML, CSS, and platform-specific code (e.g., Salesforce Pardot, Marketo). Experience with email production and cross-channel content strategy. Aptitude for problem-solving and attention to detail. Strong communication skills and ability to work effectively within a team environment. Why Join Applydigital At Applydigital, you'll have the opportunity to work with some of the world's most ambitious brands while contributing to innovative solutions that drive commercial success. Our dynamic culture fosters growth and collaboration, making it an exciting place to build your career in marketing automation. Apply Today To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.
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