Senior Manager, Programmatic B2B

Wpromote is hiring a Senior Manager, Programmatic B2B to help expand its rapidly growing B2B programmatic practice across the United States. This full-time role blends hands-on campaign leadership with strategic client partnership for a programmatic specialist who wants to shape how enterprise brands reach complex, multi-stakeholder audiences.

About the Role

Reporting to the Director of Programmatic B2B, the Senior Manager, Programmatic B2B oversees day-to-day campaign operations across a portfolio of client accounts while championing operational excellence and measurable growth. As an individual contributor and recognized subject matter expert, you will onboard new advertisers, deepen client relationships, lend programmatic expertise to new business pursuits, and advance best practices for B2B audience targeting, buying cycles, and decision journeys. You will work alongside internal teams, agency partners, and clients to deliver high-performing campaigns spanning audience strategy, inventory planning, optimization, and emerging ad tech.

Key Responsibilities

• Develop B2B programmatic strategy that ties audience, messaging, and media delivery to goals like lead quality, account penetration, and sales velocity.
• Partner with analytics and strategy teams to link programmatic results to CRM and pipeline metrics, including MQLs, SQLs, pipeline velocity, and ROI.
• Run and optimize campaigns across display, video, native, and ABM-driven programs.
• Advance best practices for audience segmentation, firmographic and technographic targeting, and multi-touch attribution.
• Collaborate with data and technology partners such as Bombora, 6sense, LiveRamp, LinkedIn, and Demandbase to maximize platform value.
• Support new business with insights, recommendations, pricing input, and case studies, and coordinate with paid social, search, and content teams on full-funnel demand generation.
• Maintain budgeting, pacing, forecasting, and reporting discipline, and represent the agency in client and industry settings.

Qualifications

• 3–5 years managing programmatic campaigns, ideally for B2B or enterprise clients in an agency, DSP, or platform setting.
• Solid grasp of B2B buying journeys, account-based marketing, lead scoring, and funnel-stage optimization.
• Hands-on experience with DSPs (The Trade Desk, DV360, StackAdapt), ad servers like CM360, DMPs, and CRM integrations for audience activation.
• Ability to analyze performance data and connect it to business outcomes, plus working knowledge of B2B martech such as Google Analytics, 6sense, Bombora, or Demandbase.
• Strong communication skills for translating technical programmatic concepts to varied audiences.

About Wpromote

Recognized as a Best Place to Work by Ad Age and Glassdoor and named one of Adweek's fastest-growing digital agencies, Wpromote is committed to an inclusive, balanced culture. The company offers a remote-first environment, unlimited PTO, an extended winter break, flexible schedules, 100% paid parental leave, 401(k) matching, and comprehensive medical, dental, vision, life, and pet insurance. The anticipated annual salary ranges from $84,000 to $100,000, based on each candidate's experience, skills, location, and other factors. This role is not eligible for immigration sponsorship.

How to Apply

To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.