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Be ready to walk through ABM programs you’ve led: ICP/account tiers, orchestration across channels, sales partnership, attribution, and how you set goals and managed a team or agencies. Prepare one case on fixing a weak ABM funnel and one on measuring influence without vanity metrics.
Strong fit if you have senior ABM or B2B demand-gen leadership experience, comfort with on-site San Jose collaboration, and a track record turning targeted account plays into measurable pipeline—not only brand or broad MQL volume.
As Senior Manager of ABM Campaigns at Appzen in San Jose, you would typically own account-based marketing strategy: prioritize target accounts, align with sales on plays, oversee multi-channel campaigns, and report pipeline influence. Expect planning, stakeholder syncs, creative/brief reviews, performance analysis, and coaching campaign owners—less pure IC execution, more program leadership.
Strengthen ABM fundamentals (account selection, personalization at scale, sales alignment), campaign ops, analytics, and people leadership. No cert list or costs were provided for this role family.
The listing marks remote as no; expect San Jose, California as the work location.
Account-based marketing: coordinated campaigns aimed at named high-value accounts rather than broad inbound alone.
No certification family or resources were supplied in the data for this posting.
Senior Manager of ABM Campaigns at Appzen in San Jose, California About the Role The Senior Manager of Demand Generation will play a pivotal role in scaling our top-of-funnel pipeline and revenue engine. This is a hands-on, strategic position reporting directly to the VP Growth. You'll lead the planning and execution of integrated campaigns across channels—working cross-functionally with Sales, SDRs, Content, and RevOps to build programs that convert. Responsibilities Develop and execute ABM strategies to target key accounts and segments Leverage data-driven insights to optimize campaign performance and ROI Collaborate with cross-functional teams to ensure seamless execution of campaigns Analyze campaign results and provide actionable recommendations for improvement Drive pipeline growth through targeted outreach and engagement strategies Who We're Looking For We are seeking a high-performing Senior Manager with strong experience in B2B demand generation, analytical skills, and the ability to thrive in a fast-paced environment. You should have a proven track record of leading successful ABM campaigns and driving pipeline growth. A deep understanding of AI tools and their application in enhancing productivity is highly valued. More About Appzen AppZen is the leader in autonomous spend-to-pay software, leveraging patented artificial intelligence to process information from thousands of data sources for smarter business decisions. Our solutions seamlessly integrate with existing workflows, leading to faster processing times and reduced instances of fraud or wasteful spend. Apply Today To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.
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