Senior Manager Brand Strategy

Join UL, LLC as Senior Manager Brand Strategy in Chicago's Illinois Medical District. In this full-time leadership position, you'll craft brand narratives, establish compelling market positioning, and align brand strategy with go-to-market initiatives that strengthen competitive advantage and drive business impact.

About the Role

The Senior Manager Brand Strategy drives the development and refinement of brand positioning, messaging architectures, and storytelling frameworks that reflect company strategy and resonate with key audiences. This role operates at the intersection of brand development, creative partnerships, and go-to-market execution—translating strategic brand thinking into market-leading differentiation.

What You'll Do

• Shape and advocate for UL's brand positioning, narrative strategy, and core messaging frameworks
• Develop portfolio storytelling approaches that unify communication and strengthen market differentiation
• Align brand initiatives with go-to-market strategies to maximize marketing effectiveness and business results
• Create and maintain brand frameworks, guidelines, and standards ensuring consistency across teams
• Partner with creative, marketing, and business leaders to translate strategy into impactful campaigns and programs
• Assess competitive positioning and market dynamics to identify emerging brand opportunities
• Evolve brand positioning and strategy while protecting core equity and long-term value

What We're Looking For

• 7+ years of brand strategy, brand marketing, or strategic marketing experience
• Demonstrated expertise in brand positioning, messaging development, and narrative architecture
• Proven ability to lead and influence cross-functional teams and senior stakeholders
• Strategic thinker who connects brand initiatives to measurable business outcomes
• Exceptional written and verbal communication skills with ability to translate complex strategies clearly
• Experience translating brand strategy into go-to-market execution and measurable marketing results
• Bachelor's degree in marketing, business, communications, or related field

About UL, LLC

UL, LLC is a global safety science organization dedicated to advancing safe, secure, and sustainable living. We work with manufacturers, retailers, and industries worldwide to drive innovation and bring safer, more reliable products to market.

How to Apply

Apply for this Senior Manager Brand Strategy position through this listing.