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Be ready to discuss university brand governance, multi-audience messaging (prospective students, alumni, faculty, public), measurement without commercial funnels alone, and how you lead marketers across decentralized units. Use Cornell’s research and campus news only as context for institutional storytelling—not as employment reviews.
Strong fit if you have senior higher-ed or complex B2B/nonprofit marketing leadership, can operate in a large mission-driven org (~11k staff scale), and prefer on-site Ithaca over remote work.
As Senior Director of Marketing at Cornell, a typical day centers on setting brand and campaign strategy for a large research university: aligning messaging with schools and units, reviewing brand and digital performance, briefing agencies or internal creatives, and partnering with admissions, advancement, and academic communicators so outreach stays accurate and on-brand.
Useful free certs for marketing leadership:
No. The listing is Ithaca (Tompkins County) with remote set to off.
It is a private Ivy League research university in Ithaca, founded in 1865, with large undergraduate and graduate populations.
Google Skillshop (Ads & Analytics) and HubSpot Academy marketing courses—both listed as free.
Website: cornell.edu
Cornell University is a private Ivy League research university based in Ithaca, New York, United States. The university was co-founded by American philanthropist Ezra Cornell and historian and educator Andrew Dickson White in 1865. Since its founding, Cornell University has been a co-educational and nonsectarian institution. As of fall 2024, the student body included 16,128 undergraduate and 10,665 postgraduate students from all 50 U.S. states and 130 countries.
Public cache only — not an employee review.
Cornell is seeking an experienced Senior Director of Marketing to lead strategic marketing initiatives and advance the university's mission in Ithaca (Tompkins County). This full-time position plays a pivotal role in shaping how Cornell connects with its constituencies through innovative, data-driven marketing strategies. About the Role As Senior Director of Marketing at Cornell, you'll direct comprehensive marketing campaigns and brand strategy across multiple platforms and audiences. This leadership role requires expertise in digital marketing, communications, and organizational strategy to elevate Cornell's presence and drive engagement with students, faculty, donors, and the broader community. Responsibilities Develop and execute integrated marketing strategies aligned with Cornell's strategic priorities and institutional goals Lead cross-functional teams in the design, production, and launch of marketing campaigns across channels Oversee brand management, messaging, and visual identity to maintain consistency and impact Direct digital marketing efforts including website optimization, social media, email, and paid advertising Analyze market trends, audience insights, and campaign performance metrics to inform strategic decisions Manage marketing budgets and allocate resources to maximize impact and return on investment Collaborate with stakeholders across the university to align marketing with institutional objectives Build and mentor a high-performing marketing team to drive excellence and professional growth What You Bring 10+ years of progressive marketing experience, including 5+ years in a senior leadership capacity Proven track record developing and executing successful marketing strategies at organizational scale Deep expertise in digital marketing, brand strategy, and multi-channel campaign management Strong analytical and data interpretation skills with the ability to measure and optimize campaign ROI Exceptional communication, presentation, and stakeholder management abilities Demonstrated success leading, developing, and retaining high-performing marketing teams Experience in higher education, nonprofit, or mission-driven organizational marketing preferred Bachelor's degree in marketing, communications, business administration, or related field Working at Cornell Cornell University is a world-class institution committed to excellence in research, teaching, and service. Located in Ithaca, New York, Cornell offers a dynamic and intellectually vibrant work environment where your strategic leadership will directly contribute to the university's enduring mission. As a member of the Cornell team, you'll join a community dedicated to education, discovery, and positive societal…
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