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Best fit for a senior media leader who can own strategy and teams for a large consumer brand in Bethesda’s insurance HQ environment. Thin public occupation and pay data here—weight your own media-leadership track record over generic claims.
As Senior Director, Marketing Media at GEICO, a typical day centers on media strategy for a national insurance brand: setting paid/owned channel plans, aligning creative and media partners, reviewing performance and brand-safety metrics, and coordinating with marketing leadership on campaigns that support acquisition and retention. Expect executive reporting, budget stewardship, and cross-functional work with brand, digital, legal, and agency teams—not hands-on campaign ops alone.
Strengthen media planning/buying, brand and performance measurement, agency leadership, and insurance-marketing compliance awareness. No certification list or costs were provided for this role family.
The listing points to Bethesda, Montgomery County, Maryland—GEICO’s headquarters area (not marked remote).
GEICO is a major U.S. auto insurer (Berkshire Hathaway subsidiary) writing private passenger coverage nationwide; see Wikipedia.
No verified pay bands, star ratings, or employer-review scores were in the supplied data, so none are stated.
Website: geico.com
The Government Employees Insurance Company is an American vehicle insurance company headquartered in Bethesda, Maryland. It is the third largest auto insurer in the United States, after State Farm and Progressive Corporation. GEICO is a wholly owned subsidiary of Berkshire Hathaway, which provides coverage for more than 24 million motor vehicles owned by more than 15 million policy holders as of 2017. GEICO writes private passenger automobile insurance in all 50 U.S. states and the District of Columbia. The insurance agency sells policies through local agents over the phone…
Public cache only — not an employee review.
GEICO is hiring a Senior Director, Marketing Media to lead strategic media planning and execution from our Bethesda, Montgomery County headquarters. This is a full-time position overseeing media strategy, budget management, and campaign performance for one of America's most recognized insurance brands. About the Role As Senior Director of Marketing Media, you'll own the comprehensive media strategy that drives customer acquisition and brand awareness. You'll direct the planning, buying, and optimization of media across digital, broadcast, cable, and emerging channels. Working closely with creative, analytics, and product teams, you'll translate business objectives into media plans that deliver measurable results and maximize return on investment. What You'll Do Develop and execute integrated media strategies aligned with company growth and market opportunities Oversee media budget allocation and vendor partnerships with agencies and media providers Lead cross-functional teams through campaign planning, launch, monitoring, and optimization Use data analytics to track campaign performance, identify trends, and recommend strategic adjustments Manage relationships with media agencies and negotiate terms to drive efficiency and effectiveness Stay current with media landscape shifts, emerging channels, and consumer behavior trends Report on media performance metrics and business impact to senior leadership What We're Looking For 10+ years of marketing media experience, with 5+ years in a senior leadership or director-level role Proven track record developing and executing integrated media strategies Deep knowledge of media planning, buying, analytics, and performance measurement Strong financial acumen with demonstrated ability to manage large budgets Leadership experience building and managing high-performing teams Excellent communication, stakeholder management, and cross-functional collaboration skills Strategic mindset paired with hands-on attention to campaign execution and results About GEICO GEICO is a leading auto insurance company serving millions of customers nationwide. We're committed to innovation, customer service excellence, and a workplace culture where talented professionals grow their careers. How to Apply Apply through this job listing to join our team in Bethesda.
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