Senior Designer

Role Overview

This position is an Industrial Design-based Product Designer role with a strong emphasis on research, consumer insights, trend analysis, and business context. The role is responsible for translating Voice-of-Customer (VoC), market research, trend studies, and business landscape inputs into clear product design direction and concept outcomes for North America programs.
Design output in this role is expected to be insight-led and strategically grounded. The designer will be responsible not only for creating concepts, but for integrating research, consumer understanding, and market realities into their work. This is not a role focused on surface aesthetics alone, and it is not a UX Product Designer role; the primary discipline is industrial design and physical product development, informed by deep insight work.

Key Responsibilities
Research-Driven Product Design
●    Lead industrial design ideation and concept development grounded in consumer insights, VoC data, trend research, and business inputs.

●    Translate research findings into product design principles, opportunity areas, and concept direction.

●    Ensure design decisions are clearly tied to customer needs, market context, and strategic objectives—not aesthetics alone.

Consumer Insights & VoC Integration

●    Analyze VoC feedback, customer data, and usage patterns to identify unmet needs, experience gaps, and opportunity spaces.

●    Synthesize qualitative and quantitative research into actionable insights that directly inform product concepts and platform decisions.

●    Represent North America consumer behavior and cultural context in early design and planning discussions.

Trend, Market & Business Context
●    Conduct focused trend studies related to product form, experience, interaction, lifestyle, and consumer behavior.

●    Analyze competitive and business landscape factors to ensure design concepts are differentiated and commercially relevant.

●    Use research tools (WGSN, Mintel, Statista, etc.) selectively to support concept justification and strategic alignment.

Product Design Execution & Communication

●    Develop form studies, concept alternatives, and experience-led design proposals informed by insight work.

●    Create product-related visual materials (concept renderings, diagrams, CMF narratives, presentation graphics) that clearly communicate rationale.

●    Present insights, design direction, and concept logic to cross-functional and leadership stakeholders.

Cross-Functional Collaboration

●    Partner closely with Product Planning, Research, Engineering, and HQ teams to align design direction with business strategy and technical feasibility.

●    Maintain structured documentation of research sources, insights, and design rationale to support continuity and reuse across programs.

Key Deliverables

●    Insight-led concept ideation packages and form studies

●    Consumer and VoC insight briefs translated into design implications

●    Trend, market, and competitive analysis summaries

●    Opportunity frameworks linking research to product direction

●    Presentation-ready design storytelling materials