Rip Curl Lifecycle & CRM Lead

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Role overview (listing rewrite)

Rip Curl Lifecycle & CRM Lead - Dennington, Warrnambool About the Role The Rip Curl Lifecycle & CRM Lead is a pivotal position within our team. This role will oversee the entire customer journey from acquisition to retention, ensuring seamless experiences and enhancing customer satisfaction through strategic CRM initiatives and lifecycle marketing strategies. Develop and implement comprehensive CRM strategies to drive customer engagement and loyalty Analyze customer data to identify trends, preferences, and opportunities for improvement Create and execute targeted marketing campaigns across various channels (email, social media, SMS) to nurture leads and convert them into loyal customers Collaborate with cross-functional teams including sales, product development, and customer service to ensure alignment on CRM objectives Monitor key performance indicators (KPIs) such as customer acquisition cost, retention rate, and lifetime value to measure the effectiveness of marketing efforts What You'll Do In this role, you will: Develop detailed CRM strategies that align with business goals and objectives Analyze customer data using advanced analytics tools to gain insights into customer behavior and preferences Create and manage marketing campaigns across multiple channels to engage customers at various stages of the lifecycle Work closely with cross-functional teams to ensure seamless integration of CRM initiatives and overall business strategy Monitor KPIs and make data-driven decisions to optimize campaign performance and customer engagement What We're Looking For We are seeking a highly skilled professional with the following qualifications: A minimum of 5 years of experience in CRM, marketing automation, or lifecycle management Demonstrated success in developing and executing comprehensive CRM strategies that drive customer engagement and loyalty Strong analytical skills with proficiency in data analysis tools such as SQL, Excel, and advanced analytics software Experience in managing cross-functional teams to ensure alignment on CRM objectives A deep understanding of marketing automation tools and platforms (e.g., Marketo, Pardot) Excellent communication and interpersonal skills with the ability to collaborate effectively across departments A passion for surf culture and an understanding of the unique dynamics within the surfing community Why Join Rip Curl Joining Rip Curl means being part of a global brand that is committed to innovation, sustainability,…

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Questions to ask them

• What does success look like in the first 90 days for this role?
• How is the team structured, and who would I work with most?
• What tools and systems does this role use daily?
• Is the work primarily based in Dennington, Warrnambool, hybrid, or fully remote?