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Strong fit if you can market complex crypto markets products to sophisticated buyers, write crisp GTM under regulation and volatility, and work async/remote with global stakeholders at a large U.S. crypto exchange.
As Product Marketing Manager for Prime & Markets at Coinbase, a typical day centers on institutional and markets positioning: clarify product narrative for trading, custody, and prime-style offerings; align with product, sales, and compliance; ship messaging, launches, and competitive briefs; and track crypto market and regulatory context that shapes buyer stories—fully remote, “Anywhere in the World.”
Prioritize crypto markets literacy, institutional buyer journeys, launch/GTM craft, and clear risk/compliance-aware messaging. No cert list or costs supplied for this role family.
Yes—the listing is remote, “Anywhere in the World.”
It runs a major U.S.-based cryptocurrency exchange and related services for retail and institutions (overview).
None in the provided cert resources for this posting.
Website: coinbase.com
Coinbase Global, Inc. is an American cryptocurrency exchange. It was founded in 2012 by Brian Armstrong and Fred Ehrsam. Coinbase has over 100 million users, and is the largest U.S. based cryptocurrency exchange as well as the world's biggest bitcoin custodian, as of 2024. The company operates in more than 100 countries and holds nearly US$516 billion in assets, including nearly 12 percent of all bitcoin in existence and 11 percent of all staked Ether.
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Product Marketing Manager, Prime & Markets - Coinbase - Anywhere in the World About This Position Coinbase is seeking a Product Marketing Manager to join our remote-first team and lead the marketing of complex institutional products. This role will be based globally with frequent in-person "surges" at our headquarters. As the PMM for Prime & Markets, you'll own messaging and enablement strategies that drive client adoption across spot, derivatives, cross-margin, liquidity, and execution workflows. What You'll Do Owning positioning and messaging for Prime and Markets products including spot, futures, options, cross-margin, execution, and liquidity access. Partnering with Product, Markets, Sales, Legal, and Comms to translate technical capabilities into clear, compelling GTM strategies. Leading major product launches by ensuring sales enablement, client communications, sequencing, and events are executed effectively. Building high-signal enablement materials such as talk tracks, FAQs, battlecards, demos, and client-ready narratives that reflect real objections and buying behavior. What We're Looking For Experience in product marketing for complex financial products or B2B SaaS solutions. Strong ability to translate technical capabilities into clear, compelling messaging. Proven track record of leading successful GTM initiatives and driving client adoption. Excellent communication skills with the ability to articulate complex ideas clearly and concisely. Aptitude for working in a remote-first environment with frequent in-person "surges." More About Coinbase Coinbase is dedicated to increasing economic freedom through cryptocurrency. We are a remote-first company, but not remote-only, with quarterly in-person sessions called “surges.” Join us if you're ready to build the future of finance alongside people who refuse to settle for "good enough." Ready to Apply? To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.
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