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Website: cengage.com
Cengage Group is an American educational content, technology, and services company. Its headquarters is located in Independence, Kentucky.
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Join Cengage Learning as a Product Marketing Manager for Gale, working remotely across the United States. You'll shape how educational institutions and learners discover and engage with our library platforms and digital solutions. About the Role As Product Marketing Manager for Gale at Cengage Learning, you'll own the marketing strategy and execution for a suite of research and educational products. This is a full-time, remote position where you'll drive market awareness, customer adoption, and revenue growth by translating product capabilities into compelling value propositions for K-12 schools, higher education institutions, and public libraries. What You'll Do Develop and execute positioning, messaging, and go-to-market strategies for Gale products Conduct market research and competitive analysis to identify opportunities and inform product evolution Create marketing materials including case studies, whitepapers, sales enablement content, and digital campaigns Collaborate with Sales, Product, and Customer Success teams to align marketing efforts with business objectives Measure campaign performance, track key metrics, and optimize strategies based on data and feedback Build and maintain relationships with key stakeholders, including librarians, educators, and institutional decision-makers What We're Looking For 3+ years of product marketing experience, ideally in education technology, library services, or SaaS Proven success developing messaging frameworks and positioning that resonates with your target market Experience with product launches, market segmentation, and go-to-market planning Strong analytical skills with the ability to interpret data and adjust strategies accordingly Excellent written and verbal communication skills Ability to work collaboratively across teams and manage multiple projects simultaneously Understanding of the K-12 and higher education markets is a plus About Cengage Learning Cengage Learning is a trusted partner to millions of learners worldwide, offering a diverse portfolio of educational products and solutions. We're committed to driving innovation that empowers students, educators, and institutions to achieve their goals through transformative learning experiences. How to Apply To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.
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