Product Manager (E-commerce & Conversion Rate Optimization)

Purpose of Position

• CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We’re industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression.
• The role will be responsible for e-commerce project management, track project deliverable and prepare reports as well as to manage new features implementation.

Job Description

• Lead the end‑to‑end strategy and roadmap for the e‑commerce platform across web and app, ensuring a seamless, high‑performing customer journey.
• Act as the primary owner of conversion rate optimisation, driving a structured experimentation agenda to maximise commercial outcomes across markets.
• Govern and evolve the e‑commerce technology stack and data capabilities to support scalable, secure, and future‑ready digital commerce.
• Define and champion a personalisation vision that leverages data and AI to enhance relevance, uplift basket size, and increase customer lifetime value.
• Provide cross‑functional leadership, aligning Engineering, UX, CRM, Data, Performance Marketing, and Commercial teams around clear priorities and trade‑offs.
• Translate business and commercial strategies into actionable platform initiatives, balancing short‑term performance gains with long‑term strategic investments.
• Establish and uphold high standards for product excellence, analytics, and experimentation within the DTC organisation.
• Mentor and develop junior product and analytics talent, building overall capability in digital product management and CRO.

Requirement

• 5–8 years in product management, with at least 3 years in DTC e‑commerce (ideally fashion, tech accessories, or lifestyle products).
• Hands‑on ownership of CRO, including planning, running, and analysing A/B tests and being able to clearly explain the results and learnings.
• Strong understanding of the full online shopping journey (product page, cart, checkout, post‑purchase) and how changes at each step affect performance.
• Comfortable working with analytics tools (e.g. GA4, Amplitude) and basic data/SQL, or partnering closely with analysts to get the right insights.
• Proven ability to influence and align cross‑functional teams (engineering, design, marketing, commercial) without formal authority, across multiple markets.
• Bonus experience in personalisation, mobile app and web UX, major commerce platforms, CRM integration, APAC market behaviours, and AI/ML tools for smarter e‑commerce.
• Happy to work in a buzzing multicultural environment.
• Proficient in spoken and written Chinese and English.