Ground every answer in facts on this page and the original listing. We never invent Glassdoor-style reviews or salaries that are not in our data.
Be ready to explain how you turn complex industrial products into clear value props, work cross-functionally with engineering and sales, and measure marketing impact. Prepare examples of technical content, launches, or competitive campaigns and questions about Emerson’s automation and instrumentation portfolio.
Strong fit if you combine principal-level technical marketing experience with comfort in B2B industrial or automation markets, and you want a large, engineering-heavy global manufacturer rather than a pure consumer brand role.
As Principal Technical Marketing Manager at Emerson, you would shape how complex automation, controls, and instrumentation offerings are positioned for industrial buyers—translating product and engineering detail into market narratives, sales enablement, and competitive messaging. Expect deep work with product, engineering, and field teams so technical claims stay accurate while remaining usable for go-to-market campaigns.
Strengthen product storytelling for technical buyers, industrial domain fluency, and program leadership. Free options include Saylor Academy — Business & Management courses (free) and Google Project Management — Skillshop / free intro resources (free).
Industrial automation and controls, climate solutions, measurement and analytical instrumentation, plus engineering services for industrial, commercial, and consumer markets.
Headquarters are in St. Louis, Missouri; the company trades as EMR and was founded in 1890.
The listing is not marked remote (remote = 0) and is tied to Lancaster County, Virginia.
Website: emerson.com
Emerson Electric Co., commonly known as Emerson, is an American multinational corporation headquartered in St. Louis, Missouri. The Fortune 500 company manufactures and delivers a range of industrial automation and control systems, climate control solutions, measurement and analytical instrumentation, and provides engineering services for industrial, commercial, and consumer markets.
Public cache only — not an employee review.
Emerson is hiring a Principal Technical Marketing Manager in State House, Lancaster County to lead strategic marketing initiatives spanning multiple industry sectors within our Test and Measurement division's Portfolio Business Unit. This full-time position offers an opportunity to shape technical marketing strategy and drive pipeline growth. About the Role In this principal-level marketing position, you will chart the strategic direction of marketing efforts across key industry segments. Your responsibilities encompass developing go-to-market approaches, coordinating delivery across business functions, administering marketing program schedules, and driving measurable business impact through pipeline development and revenue outcomes. What You'll Do Create strategic marketing plans tailored to distinct industry vertical markets within the Portfolio Business Unit Design and deploy coordinated, multi-channel marketing campaigns that reach technical buyers and industry stakeholders Build cross-organizational partnerships to ensure seamless execution of marketing initiatives Oversee the strategic calendar of marketing programs and initiative timelines for assigned industry segments Analyze campaign performance data and marketing metrics to guide continuous pipeline and revenue growth What We're Looking For Extensive experience in technical marketing or B2B marketing leadership within test and measurement, instrumentation, or related technical industries Track record of developing and implementing marketing strategies across multiple industry verticals Demonstrated ability to lead cross-functional teams and drive organizational alignment toward marketing objectives Strong expertise in multi-channel campaign execution and marketing performance measurement Prior experience in principal or senior-level marketing management roles About Emerson Emerson is a global technology leader delivering innovative engineering solutions and expertise to industrial markets worldwide. Our Test and Measurement division provides critical capabilities to organizations requiring advanced measurement, testing, and technical solutions across diverse industry applications. How to Apply To apply for the Principal Technical Marketing Manager opportunity in State House, Lancaster County, submit your application through this job listing.
Generated for personal interview prep · 2026-07-19 UTC · getajob.ai