Principal Technical Marketing Manager

Emerson is hiring a Principal Technical Marketing Manager in State House, Lancaster County to lead strategic marketing initiatives spanning multiple industry sectors within our Test and Measurement division's Portfolio Business Unit. This full-time position offers an opportunity to shape technical marketing strategy and drive pipeline growth.

About the Role

In this principal-level marketing position, you will chart the strategic direction of marketing efforts across key industry segments. Your responsibilities encompass developing go-to-market approaches, coordinating delivery across business functions, administering marketing program schedules, and driving measurable business impact through pipeline development and revenue outcomes.

What You'll Do

• Create strategic marketing plans tailored to distinct industry vertical markets within the Portfolio Business Unit
• Design and deploy coordinated, multi-channel marketing campaigns that reach technical buyers and industry stakeholders
• Build cross-organizational partnerships to ensure seamless execution of marketing initiatives
• Oversee the strategic calendar of marketing programs and initiative timelines for assigned industry segments
• Analyze campaign performance data and marketing metrics to guide continuous pipeline and revenue growth

What We're Looking For

• Extensive experience in technical marketing or B2B marketing leadership within test and measurement, instrumentation, or related technical industries
• Track record of developing and implementing marketing strategies across multiple industry verticals
• Demonstrated ability to lead cross-functional teams and drive organizational alignment toward marketing objectives
• Strong expertise in multi-channel campaign execution and marketing performance measurement
• Prior experience in principal or senior-level marketing management roles

About Emerson

Emerson is a global technology leader delivering innovative engineering solutions and expertise to industrial markets worldwide. Our Test and Measurement division provides critical capabilities to organizations requiring advanced measurement, testing, and technical solutions across diverse industry applications.

How to Apply

To apply for the Principal Technical Marketing Manager opportunity in State House, Lancaster County, submit your application through this job listing.