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Performance Marketing Manager

Ruggable

About Ruggable:

Ruggable is a leading direct-to-consumer e-commerce brand based in Los Angeles, California with an extraordinary track record of high, profitable growth. We pride ourselves on having an extremely loyal customer base and a talented team made up of genuinely caring people who take action and deliver results. We are venture-backed and own a patented washable rug design that’s disrupting the home décor industry. Our mission is to empower our customers to live vibrantly with beautiful products that don’t compromise on function. If you’re passionate about consumer products, e-commerce, and high-growth start-ups, keep reading!

What You’ll Do:

  • Own core performance marketing channels (Meta, Google, Pinterest, TikTok, Reddit) for North America and Australia markets
  • Partner with our external media agency to pressure-test recommendations, approve channel strategies, and ensure we are meeting performance targets.
  • Define the targeting, placement, and content strategy for each major campaign, launch, and promotional moment across your channels. 
  • Use advanced measurement tools, predictive modeling, and scenario planning to inform budget allocation.
  • Partner with our Performance Creative Strategist to ensure impactful platform-specific creative is briefed into production.
  • Develop testing roadmap in partnership with broader global media team, agency teams, and platform partners
  • Set tactic-level KPIs and build actionable reporting for leadership and cross-functional teams.
  • Translate campaign and business objectives into actionable media briefs for the agency.
  • Stay ahead of platform changes (e.g., privacy updates, AI bidding shifts) and work with the agency to pivot strategies accordingly.
  • Use AI-powered tools to continuously analyze performance data, surface insights, and make faster, better-informed optimization decisions across all channels

What You’ll Need to Have:

Required:

  • 5+ years in paid media, with meaningful time at a high-growth DTC or e-commerce brand.
  • Deep, current fluency in Google, Meta, Pinterest, and TikTok
  • Proven track record managing external agency partners, including the ability to challenge recommendations with your own point of view.
  • Experience running paid media across multiple regions, with a feel for how performance dynamics differ by market
  • A genuine, demonstrable habit of using AI tools (ChatGPT, Claude, Perplexity, or similar) to make your work faster and sharper, not just awareness that they exist.

Compensation:

  • $120,000 – $155,000 per year base salary
  • An annual bonus percentage that varies based on level of role
  • Employer matching (up to 3% of base salary) for company sponsored 401K plan

At Ruggable, we offer competitive compensation and benefits packages. Ruggable is an Equal Employment Opportunity employer. We proudly recruit and hire a diverse workforce and are committed to creating an inclusive environment for all employees.

If you are based in California, we encourage you to read this important information for California residents linked here.

To all recruitment agencies: Ruggable does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Ruggable employees or any other company destination. Ruggable is not responsible for any fees related to unsolicited resumes.

To apply for this job please visit job-boards.greenhouse.io.

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Los Angeles, also known as L.A., is the most populous city in the U.S. state of California, and the commercial, financial, and cultural center of Southern California. With an estimated 3.87 million residents within the city limits as of 2025, it is the second-most populous city in the United States, behind New York City, and the largest city in the Western United States. The city has an ethnically and culturally diverse population, and it is the principal city of a metropolitan area of 12.9 million people (2024). Greater Los Angeles, a combined statistical area that includes the Los Angeles an

California is a U.S. state in the Western United States that lies on the Pacific Coast. It borders Oregon to the north, and Nevada and Arizona to the east; it also shares an international border with the Mexican state of Baja California to the south. With over 39 million residents across an area of 163,696 square miles (423,970 km2), it is the largest U.S. state by population and third-largest by

    Source: Wikipedia (state)

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