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Media Buyer, Integrated Media Investment

Cross Media · New York City, New York

How to use this kit

Ground every answer in facts on this page and the original listing. We never invent Glassdoor-style reviews or salaries that are not in our data.

Interview prep

Be ready to walk through a buy you owned end-to-end: brief intake, channel mix, negotiation or platform setup, optimization mid-flight, and how you explained results to stakeholders. Expect scenarios on budget reallocation and under-delivery.

Fit summary

Strong fit if you like fast media markets, cross-channel investment decisions, and agency-style collaboration. Role is listed on-site in New York City (not remote). Confirm team structure and tools directly with Crossmedia.

Day in the role

As Media Buyer, Integrated Media Investment at Crossmedia, a typical day centers on planning and buying paid media across channels, pacing budgets, checking delivery and performance, and coordinating with planners, account teams, and partners so integrated campaigns stay on brief and on spend.

Skills to emphasize

Build strength in media math (CPM/CPC/CPA, reach/frequency), buying platforms and RFP/IO workflows, audience targeting, and clear status reporting. No certification family or cost list was provided in the source data.

FAQ from this listing

Is this role remote?

No. The listing flags remote as off; the location is New York City, New York.

What does Crossmedia share publicly in this packet?

Only the company domain (crossmedia.com). Culture, clients, and benefits should be checked on their site or in conversation with the recruiter.

Are certifications required?

No certification family or resources were supplied in the source data for this listing.

Company facts (cached)

Website: crossmedia.com

Public cache only — not an employee review.

Role overview (listing rewrite)

Join Crossmedia as a Media Buyer specializing in Integrated Media Investment in our New York City headquarters. This is a full-time position where you'll direct media spend across multiple channels, driving measurable results for some of the nation's most ambitious brands. About the Role As a Media Buyer in our Integrated Media Investment team, you'll own the strategy and execution of media purchases across digital, traditional, and emerging channels. You'll evaluate media opportunities, negotiate rates and placements, and optimize campaigns to meet KPIs and client objectives. This role combines strategic thinking with hands-on execution in a collaborative, fast-paced agency environment. What You'll Do Develop and execute integrated media strategies that span digital, broadcast, print, and out-of-home channels Evaluate media opportunities and negotiate rates, placements, and terms with vendors and networks Monitor campaign performance, analyze metrics, and adjust buys to optimize spend efficiency and ROI Collaborate with account teams, planners, and creatives to align media investment with overall campaign goals Prepare media recommendations and reports for client reviews and internal stakeholders Stay current with media trends, platform updates, and emerging advertising opportunities What We're Looking For 2–5 years of experience in media buying, media planning, or a related agency role Strong knowledge of digital media channels (programmatic, social, search, display) and traditional media (TV, radio, print) Proven ability to manage media budgets and negotiate with vendors Analytical mindset with attention to detail and strong Excel/data skills Excellent communication and presentation abilities Self-motivated, organized, and comfortable juggling multiple clients and campaigns About Crossmedia Crossmedia is a minority-owned, full-service media planning and buying agency headquartered in New York. Founded in 2000, we've built a reputation as an independent media firm committed to strategic excellence and transparent partnerships. Our global team is guided by principles of trust, clear reasoning, and delivering results that matter to our clients and partners. How to Apply Ready to grow your media buying career at Crossmedia? Apply directly through this listing to be considered for the position.

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Questions to ask them

Generated for personal interview prep · 2026-07-19 UTC · getajob.ai