Marketing Manager

How to use this kit

Ground every answer in facts on this page and the original listing. We never invent Glassdoor-style reviews or salaries that are not in our data.

Interview prep

• Walk through a campaign you planned end-to-end: brief, media mix, creative review, results.
• Explain how you coordinate sales, creative, and agencies under a clear brief.
• Describe how you quality-check layouts, copy, and video against brand specs.

Fit summary

Strong fit if you can own promotional strategy, partner across teams, and ship visitor-facing campaigns for a tourism brand without needing invented culture or pay data.

Day in the role

As Marketing Manager at Discover Waitomo, your day centres on planning and shipping promotional work that drives visits and product awareness. Expect to brief creative, review layouts and copy, align campaigns with sales and partners, choose media channels, and coordinate graphic, digital, and research inputs so advertising stays on brand and on brief.

Skills to emphasize

• Saylor Academy — Business & Management courses (free)
• Google Project Management — Skillshop / free intro resources (free)

FAQ from this listing

What does a Marketing Manager typically own day to day?

Campaign planning, creative review, media coordination, and cross-team alignment to grow product or service demand.

Is this role remote?

This listing is not marked remote; expect on-site or hybrid work in New Zealand as stated.

Which free upskilling options match this path?

Saylor Business & Management courses and Google Project Management intro resources are listed as free in the cert data.

Occupation tasks (O*NET)

Public-domain labor data — prepare examples for 2–3 of these.

• Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
• Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
• Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
• Coordinate with the media to disseminate advertising.
• Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
• Plan and execute advertising policies and strategies for organizations.
• Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
• Prepare budgets and submit estimates for program costs as part of campaign plan development.

O*NET source

Role overview (listing rewrite)

Marketing Manager at Discover Waitomo in New Zealand Role Overview We are seeking a commercially minded, creative and hands-on Marketing Manager to lead marketing efforts for our world-famous caves, glowworm magic, and adventure experiences. As part of Tourism Holdings Limited (thl), a global tourism business with a broad portfolio across rental vehicles, tourism experiences, digital platforms, and travel brands, you will play a key role in driving brand awareness and visitor growth. Core Duties Develop and execute marketing strategies to promote our unique offerings Collaborate with cross-functional teams to ensure seamless integration of marketing initiatives Analyze market trends and competitor activities to inform strategic decisions Create compelling content for various channels, including social media, email campaigns, and website updates Manage budgets and allocate resources effectively to maximize ROI Evaluate campaign performance using metrics and adjust strategies as needed Skills & Qualifications Proven experience in marketing management within the tourism or adventure industry Strong understanding of digital marketing techniques and platforms Aptitude for creative problem-solving and strategic thinking Excellent communication and interpersonal skills Ability to work independently as well as part of a team Experience with analytics tools and reporting Working at Discover Waitomo At Discover Waitomo, you will be part of a dynamic and innovative team dedicated to enhancing the visitor experience. We offer a supportive work environment that values creativity, collaboration, and continuous improvement. Applying for This Role To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.

Full job on Get A Job.AI

Questions to ask them

• What does success look like in the first 90 days for this role?
• How is the team structured, and who would I work with most?
• What tools and systems does this role use daily?
• Is the work primarily based in New Zealand, hybrid, or fully remote?