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Expect questions on TikTok strategy, content calendars, and measuring social ROI. Prepare examples of campaigns you led, how you used analytics to iterate, and how you manage brand risk in comments and trends. Be ready to discuss leading or collaborating with creators and cross-functional partners in a retail or lifestyle brand setting.
Strong fit if you have hands-on TikTok/content leadership, comfort in a New York City office setting (not listed as remote), and experience translating brand strategy into social formats. Limited company background in the listing means you should research Vivrelle’s channels and voice before applying.
As Manager, TikTok & Content Strategy (Social Media) at Vivrelle in New York, a typical day centers on planning short-form content, reviewing performance, briefing creators or internal stakeholders, and aligning posts with brand voice. You would likely coordinate calendars, test formats, and report what is driving engagement on TikTok and related channels.
No. The listing indicates an on-site role in New York City, New York (remote flag is 0).
Management of TikTok and broader social content strategy—planning, creative direction, and performance—not a pure community-only or paid-media-only seat.
Study Vivrelle’s presence at vivrelle.com and its public social channels so you can speak to brand fit and content opportunities.
Website: vivrelle.com
Public cache only — not an employee review.
Vivrelle is hiring a full-time Manager, TikTok & Content Strategy to own short-form video and social media direction at the company's New York City headquarters — a creative leadership role for someone who moves at the speed of culture. About the Role As Vivrelle's Manager of TikTok & Content Strategy, you'll sit at the intersection of platform fluency and brand storytelling. This is a hands-on role for a social media professional who builds audiences through sharp creative instincts and a current, working understanding of how digital trends, algorithms, and internet moments actually function — not just in theory, but in execution. What You'll Do Own Vivrelle's TikTok presence end-to-end — ideation, scripting, filming, editing, publishing, and performance review Build and execute a short-form content strategy designed to grow awareness, deepen engagement, and strengthen brand identity Spot emerging sounds, formats, and cultural moments early and move quickly to translate them into on-brand content Manage a cross-platform content calendar with primary focus on TikTok and Instagram Reels Partner with creative, marketing, and product teams to align social content with broader campaign goals Track channel analytics, extract insights, and continuously refine posting cadence and creative direction Monitor platform updates and algorithm shifts to keep Vivrelle's strategy ahead of changes Support influencer and creator collaborations that authentically extend the brand's organic reach What We're Looking For Demonstrated experience managing a brand's TikTok account with measurable growth or engagement outcomes Hands-on short-form video production skills — comfortable in front of and behind the camera, and proficient in editing tools A natural feel for internet culture: you recognize what's about to trend and understand the mechanics behind viral content Strategic mindset that connects content choices to real brand and business objectives Strong written voice with the ability to adapt tone across platforms and formats Familiarity with social analytics platforms and confidence making data-informed creative decisions Background in fashion, luxury, lifestyle, or aspirational consumer brands is a plus Ability to thrive in a fast-moving, collaborative, in-person environment in New York City About Vivrelle Vivrelle is a New York City-based luxury accessories membership club that gives members access…
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