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Expect questions on lifecycle stages, email/CRM tooling, segmentation, A/B tests, and how you measure retention. Prepare one example of a campaign you improved and the metrics you used.
Strong fit if you enjoy journey design, data-informed messaging, and cross-functional work at People First in London. Less ideal if you want fully remote or pure brand/creative roles without lifecycle metrics.
As a Lifecycle Marketing Specialist at People First in London, your day typically centers on customer journeys after acquisition: segmenting audiences, drafting nurture and retention campaigns, checking performance, and coordinating with product, CRM, and creative partners to improve activation, engagement, and loyalty.
The listing is London-based and not marked remote, so plan for on-site or hybrid expectations unless People First states otherwise.
It usually means campaigns and automations across the customer journey—onboarding, engagement, retention, and win-back—rather than only top-of-funnel ads.
CRM or email marketing experience, segmentation, basic analytics, and clear writing for multi-step journeys are the core signals for this title.
Lifecycle Marketing Specialist People First London, UK What This Role Involves The Lifecycle Marketing Specialist will focus on managing customer journeys and campaigns within Salesforce Marketing Cloud. Responsibilities include creating personalized email communications, setting up automated workflows using Journey Builder, and ensuring seamless integration with CRM systems to enhance the overall customer experience. Day-to-Day Responsibilities Develop and execute lifecycle marketing strategies that align with business objectives. Create engaging content for various stages of the customer journey, including welcome emails, nurture campaigns, and re-engagement efforts. Maintain and optimize existing email templates to improve open rates and click-through rates. Analyze campaign performance data using Salesforce Marketing Cloud tools and provide actionable insights. Collaborate with cross-functional teams such as Sales, Product, and Customer Success to ensure alignment on customer engagement initiatives. What You Bring Proven experience in lifecycle marketing and CRM systems. Familiarity with Salesforce Marketing Cloud and Journey Builder is essential. Strong understanding of email marketing best practices, including segmentation and personalization techniques. Able to manage multiple projects simultaneously while maintaining high standards for quality and consistency. Demonstrated ability to analyze data and use insights to drive strategic decisions in campaign planning. Working at People First This is a full-time position based in London, UK. The role offers flexibility with hybrid working options available. You will join an innovative team dedicated to delivering exceptional customer experiences through cutting-edge marketing technologies and practices. This 12-month temporary contract has the potential for extension. Applying for This Role The salary range for this position is £21.20 - £31.97 per hour (£41,340 - £62,342 per annum equivalent). To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.
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